174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

2019 IAGSDC Survey Results

This document summarizes the results of a survey taken by the IAGSDC of their member clubs to understand what efforts were being made towards recruitment and retention of dancers and ... Read More

Advertising Brochure Stressing Health Benefits

IDEA: It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the ... Read More

Alberta Chatter Newsletter

The Alberta Chatter newsletter is published every six to eight weeks. It contains articles on promotion, member retention, and general interest articles, as well as a regular column by a visually impaired dancer, ... Read More

ARTS Letter Containing Promotional Materials (Aug 2017)

This letter from the ARTS organization contains promotional materials and plans useful to clubs planning to start a new class ... Read More

As I Saw It – Bob Osgood (book)

This book was compiled and edited by Paul Moore. It describes the life and career of Bob Osgood, one of the founding fathers of MWSD and through that lens provides ... Read More

Buy Advertising Space In Your Local Mall

Blue Bonnet Squares in Houston bought an advertising display in a local mall to advertise their classes ... Read More

Caller Tutorial and Discussion Sessions

During the COVID-19 pandemic a number of Zoom caller groups emerged. These sessions typically provide tutorials and/or discussion on topics of interest to callers. The Orange County Callers Association website ... Read More

CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

Collections Of Images Related to Square Dancing

This summary article contains a table that points to a number sources for images and posters related to square dancing. They can be quite useful for marketing or creating flyers ... Read More

Corona Learning Assistance Seminar Series (CLASS)

During the COVID-19 pandemic all callers suddenly found themselves with lots of time on their hands. Jeremy Butler and Ted Lizotte decided to use some of that time productively and ... Read More

Dancing can reverse the signs of aging in the brain

This KnowledgeBase entry points to two different articles that summarize the results of the same scientific study conducted in Germany. Both articles provide links to the actual text of the ... Read More

Dancing Makes You Smarter

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square ... Read More

Duke City Singles and Doubles – a Revival Story

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 ... Read More

Effects of Cognitive Leisure Activity on Cognition in Mild Cognitive Impairment: Results of a Randomized Controlled Trial

This article documents a Japanese study on the effects of engaging in dance activities, or playing musical instruments, in individuals displaying symptoms of Mild Cognitive Impairment (MCI). Their overall conclusion: ... Read More

Happy Time Squares, Lawrence KS

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members! ... Read More

Health Benefits Article Posted by Ontario Square & Round Dance Federation

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials ... Read More

Interview Talking Points

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you ... Read More

Media Articles on Square Dancing

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful ... Read More

Minnesota Promotional Website

This Minnesota website promotes MWSD and serves as an entry point for people who are interested in learning to dance ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, Il went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

Newspaper Article: Don’t be a square – dance!

This article printed in the Tullahoma News provides some interesting historical background and a lot of information on the benefits and appeal of square dancing ... Read More