174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

Advertising Brochure Stressing Health Benefits

IDEA: It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the ... Read More

Amateur Caller Night

IDEA: Recruiting new callers: Once a year in our area, a club in our area has an "amateur callers night". It is announced a few months in advance. Criteria is ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

Buy Advertising Space In Your Local Mall

Blue Bonnet Squares in Houston bought an advertising display in a local mall to advertise their classes ... Read More

Caller Drill Program

IDEA: One of the most difficult parts of learning to call is finding opportunities to practice with live dancers. Today's computer technologies could compensate for some of that by providing ... Read More

CALLERLAB 2015 Brainstorming Session

IDEA: A "brainstorming" session was held during the opening session of the CALLERLAB Convention in 2015. The audience was seated at round tables with 8-10 people at a table. Each ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

How Rounds Are Scheduled Can Be Important

Jerry Junck reports on an observation from a club on Vancouver Island. Their format involved having a round between tips and they noticed that new dancers had difficulty getting into ... Read More

Ideas for Creating Social Connections

Cory Geishauser provides some ideas for stimulating socialization by getting people to ask questions about each other ... Read More

Include Non-Dancer Events At Festivals and Conventions

IDEA: We used to go to an annual 1-day festival. In the evening they had a non-dancer hall. We could bring non-dancing friends and they would spend a couple of ... Read More

Marketing On A Shoestring Budget

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that "Nobody is talking about square dancing because nobody is ... Read More

Multi-Cycle Program X Plan from Gardner Patton

In the past there have been plans that provide for a Program with less calls (ABC, Community Dance Program, Basic 1, etc.) with little thought to moving those folks who ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion. Working together ... Read More

Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class ... Read More

Pump Toppers

IDEA: Many gas stations have advertising on top of their pumps. In many cases this space is for sale and could be used to advertise square dance lessons or events ... Read More

Recruit Exchange Students

IDEA: Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in ... Read More

Seating Can Change The Social Atmosphere of a Dance

This account from Jerry Junck describes a seemingly trivial change in the way dancers are seated during breaks which he believes has improved the social atmosphere of the group and ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers. See the ... Read More

Using Hearing Assist System To Slave One Amp To Another (Handout)

This handout from the CDLS session at the 2017 CALLERLAB convention explains how to slave one sound system to another using a hearing assist system. This avoids having to string ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More