“Selling” Square Dancing To New People

This article describes some dos and don'ts when talking to new people about square dancing. How to best make it appealing and engage their interest ... Read More

174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

66th US National Keynote by Eric Henerlau

This article contains the text of a keynote address by Eric Henerlau at the 66th US National in Cincinnati in 2017. It is full of great ideas for growing square ... Read More

Advertising Brochure Stressing Health Benefits

IDEA: It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the ... Read More

Alberta Chatter Newsletter

The Alberta Chatter newsletter is published every six to eight weeks. It contains articles on promotion, member retention, and general interest articles, as well as a regular column by a visually impaired dancer, ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

ARTS Letter Containing Promotional Materials (Aug 2017)

This letter from the ARTS organization contains promotional materials and plans useful to clubs planning to start a new class ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More

Buy Advertising Space In Your Local Mall

Blue Bonnet Squares in Houston bought an advertising display in a local mall to advertise their classes ... Read More

Caller Tutorial and Discussion Sessions

During the COVID-19 pandemic a number of Zoom caller groups emerged. These sessions typically provide tutorials and/or discussion on topics of interest to callers. The Orange County Callers Association website ... Read More

CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like ... Read More

Class In 3 Days – Four Corners Area

So in the fall of 2003 the club decided to try a different approach. We had heard about the accelerated lesson program at the 52nd National Square Dance Convention® and ... Read More

Club For Classes – Only

The Boomerangs is a club that is not a club. We are not a dancing club; rather we are a teaching council with multitiered classes. We exist for one purpose, ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

Collections Of Images Related to Square Dancing

This summary article contains a table that points to a number sources for images and posters related to square dancing. They can be quite useful for marketing or creating flyers ... Read More

Corona Learning Assistance Seminar Series (CLASS)

During the COVID-19 pandemic all callers suddenly found themselves with lots of time on their hands. Jeremy Butler and Ted Lizotte decided to use some of that time productively and ... Read More

Dancing can reverse the signs of aging in the brain

This KnowledgeBase entry points to two different articles that summarize the results of the same scientific study conducted in Germany. Both articles provide links to the actual text of the ... Read More

Dancing For Your Health

This newsletter article describes some studies and articles that discuss the health benefits of dancing ... Read More

Dancing Makes You Smarter

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square ... Read More

Duke City Singles and Doubles – a Revival Story

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 ... Read More

Effects of Cognitive Leisure Activity on Cognition in Mild Cognitive Impairment: Results of a Randomized Controlled Trial

This article documents a Japanese study on the effects of engaging in dance activities, or playing musical instruments, in individuals displaying symptoms of Mild Cognitive Impairment (MCI). Their overall conclusion: ... Read More

Gnat Boxers (Wooster, Ohio) New Class

The Gnat boxers of Wooster, Ohio have 22 members in their new dancer group for the 2002 –03 dance year. They have 4 singles, 2 men and 2 women, and ... Read More

Growth Thru Classes – Greenville, PA

An encouraging story about a club rejuvenating itself ... Read More

Happy Time Squares, Lawrence KS

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members! ... Read More
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