Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Newsletter Table of Contents

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


IAGSDC History Wiki

Article Type Owner Links Description
Resource

IAGSDC (International Association of Gay Square Dance Clubs)

Website

The IAGSDC is an umbrella organization for square dance clubs around the world that serve the LGBTQ community. Their History Wiki presents a wide range of historical information about LGBTQ square dancing, including current and past clubs, notable people, their annual Convention, the Gay Callers Association (GCA) and other affiliated organizations, as well as the evolution of the IAGSDC itself.


Country Dance and Song Society (CDSS)

Article Type Owner Links Description
Resource

Country Dance and Song Society

Website

The CDSS site contains material about a variety of country dance forms including square dancing, contra dancing, and English country dancing. In addition to historical and cultural information, there are many pointers to other resources and information.


Lloyd Shaw Foundation

Article Type Owner Links Description
Resource

Lloyd Shaw Foundation

Website

The Lloyd Shaw Foundation preserves and shares a diverse range of dance and music traditions with an inter-generational audience. We develop leadership in traditional dance and music forms, and sponsor events and scholarships to ensure their continuity. Through our archives housed at the University of Denver, and at our Dance Center in Albuquerque, NM, we retain important historical records that document the past and enable us to preserve the future of traditional American folk dance.


Square Dance History Project

Article Type Owner Links Description
Resource

Square Dance History Project

Webpage

Square dancing has been an integral part of American social life for centuries. Traditional square dance was vital for generations of Americans, especially in rural communities; in the post-World War II era, modern square dance similarly enjoyed participants numbering in the millions.

Despite its popularity, the history of square dance has not been well documented. Scores of books explain specific figures and calls, but there is no current source that offers a detailed discussion of the development of this form of American social dance. We hope this site helps to fill that need.


Sets In Order Archive

Article Type Author Publication Date Links Description
Document

Bob Osgood

1948-1985

SIO Archive Page

Click on the link to view a page pointing to digitized copies of complete editions of the Sets In Order magazine.

This page is a tribute to Bob and Becky Osgood. The Sets In Order magazines are one of their legacys that comprise in these pages the history of modern square dancing. Bob began publishing SIO in 1948 and the last issue was issued in December 1985, 444 issues.

This material is Copyright (C) by Bob Osgood, and his heirs and may not be reproduced in any form including digital transmission for commercial purposes. Short articles may be reprinted using credit: “Reprinted from [magazine] and magazine year and month. magazine should be replaced by the appropriate magazine name such as SQUARE DANCING Magazine, official magazine of The Sets in Order American Square Dance Society” or just “Sets In Order” for earlier issues. Please credit by-lined authors.


CALLERLAB Program Documents

Article Type Author Last Update Description
Summary Barry Clasper (barry@clasper.ca) 2017-08-20

This summary points to the primary program-related documents that have been officially published by CALLERLAB. This includes program lists, call definitions, timing charts, lesson checklists, teaching tips, and other materials. Click on the appropriate button below to see a list of materials for the program indicated. Click on the name of the document to access it.

Program Document Tables (click to view)

Document Name Revision Date
Advanced List 2016-12-21
Advanced Definitions 2017-02-22
A1 Checklist 2016-12-21
A2 Checklist 2012-09-13
Advanced Timing Chart 2015-12-15
What Is Advanced Dancing Booklet ????

Document Name Revision Date
C1 List 2016-09-26
C1 Definitions 2017-03-19
C2 List 2016-12-21
C2 Definitions 2016-12-21
C3A List 2017-07-22
C3A Definitions 2017-07-18
Challenge Teaching Orders 2012-02-10


Nuts And Bolts (book)

Article Type Author Publication Date Links Description
Document Kip Garvey (kip@kipgarvey.com) 5 March, 2017 Book

This 190 page book by one of the legendary figures in MWSD presents an analysis of choreographic structure for modern western square dance callers and dancers. With over 50 years experience as a professional square dance caller, Kip presents the principles of calling current day square dance for readers interested in understanding underlying concepts and technique with emphasis on the technical aspects of choreography. This deep dive into choreographic theory is loaded with graphic illustrations and many Getout, Conversion and Transition call modules. It is a text that should be in every caller’s library.

Click on the “Book” link to the left to see more information and purchase online.


Two-Couple Teaching and Dancing Recordings

Article Type Owner Links Description
Resource Tony Collingwood (pace@collingwoods.org) Webpage

In the Challenge dancing world it has often been the case that dancers wishing to learn a new level did not have a live caller near them who could teach it. The remedy for this was “tape groups” that used recorded materials to learn and dance the new level. Unfortunately, a result of our declining numbers is that it is increasingly common for a group wishing to learn a new level to be unable to muster a full square of dancers, let alone a caller. One answer to this problem is recorded material that requires only two couples. A surprising number of calls and concepts can be exercised without a full square.

Tony Collingwood is a caller in the UK who has created an impressive repertoire of 2-couple teaching and dancing material ranging from Mainstream through C3B. These recordings are available free of charge as MP3 downloads. Click on the link in the column to the left to go to a list of the available recordings.


Moving and Grooving Square Dance CDs for Teachers

Article Type Owner Links Description
Resource Nick and Mary Anne Turner (nmturner@telus.net) Information Website

This is a set of CDs and guidebooks that can be used by teachers or community leaders as a user friendly resource for teaching square dancing. Click on Document Abstract below to see a description of what is included in the package.

Introduction

This dance program is in two sections, each of which can be used as a stand alone program or which you can mix and match to meet your needs.

All the dances are non-sex oriented. This means that you do not have to have boy/girl, man/woman partnering (though you might want to encourage students – especially in the higher grades – to partner with the opposite sex when the man is always on the woman’s LEFT)

The dances in both sections can be used in schools from Grade 3 though 12 and in any church or community group.

Partners will be designated by numbers: “1” for the left hand dancer in a couple (normally the man) and “2” for the right hand dancer in a couple (normally the woman) It helps greatly if the “2s” wear a sash – easily made from forestry marking ribbon, available in most hardware stores.

We used a three ring binder for this program so that you can easily add notes, or copy pages. We have done our best to make it “teacher-friendly.” We hope it will be a program that you will enjoy using for years!

Moving

The first section – “MOVING” – is a collection of traditional dances. Many these dances will be “walked thru” once on one Track and then the dance will be cued or prompted to the music on the next track of the CD. However, there are many that teachers and leaders can easily walk their dancers through themselves. You are expected to teach the steps which are explained in each dance.

Most of these dances can be used with a variety of tunes and songs.
If you have a favorite piece of music or a favorite song, try it with one of the dances. Don’t be afraid to change the dance by omitting or adding an 8 count move such as a Do Sa Do, a Forward and Back, a Star. Let the music tell you!

The dances in this section are good to get a class warmed up before starting on a Square Dance Unit and may be mixed and matched with the Square Dance “ Tips.” There are hundreds of similar dances and a Dance and Music Sources page has been included for your reference.

Grooving

The second section, “GROOVING” is entirely Modern Square Dancing. There are ten sequential units, with all instructions and calling done on the CDs. Units 1 – 5 will be easily done by Grades 3 and 4 and Units 1 – 10 by Grades 5 – 12 and by adult groups.

Again, all the dances are non-sex oriented. The left hand dancer in a couple (usually the man’s position) will be called a “1” and the right hand person of the couple, (usually the woman’s position) will be called a “2”. “2s” are encouraged to wear sashes.

Don’t be scared away by the lesson plans and terminology in this section. They are for your information only. All of the teaching and calling is on the CDs.



Promotional Video From Maine

Article Type Owner Links Description
Resource Dave Wilkinson Video

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining how their local clubs work, explaining the benefits and appeal of square dancing, and showing dancers having fun at dances. Production values are excellent.


havefungetfit.org

Article Type Owner Links Description
Resource Brian Freed (webmaster@havefungetfit.org) Website

The “Have Fun Get Fit” website is a recruiting and advertising tool for some clubs in Minnesota. It contains some information about Sep 2015 classes and an advertising video.


All About Modules (book)

Article Type Author Publication Date Links Description
Document

Resource

Cal Campbell (cal@eazy.net) 2014 Book

This book covers all the bases starting with the new caller just learning how to call and on through the old hands looking for ways to expand their collection of modules and to learn new tricks on how to use square dance modules to improve their calling skills. It’s all there.

The new caller will find a comprehensive set of lessons to introduce them to the art of using modules to call square dances. You will be guided step by step through a learning process that will enable you to quickly select and memorize modules and then call them at a dance and be successful. It is a time proven successful way to learn how to call and to entertain square dancers. However, It’s not a magic. You will have to practice and you will have to study choreography.


Teaching New Dancers (eBook)

Article Type Author Publication Date Links Description
Document Cal Campbell (calcampbl@gmail.com) 2015 eBook

Designed for Elementary and Secondary School Teachers.

The 18 dances featured in this short book use only four basics. Circle Right/Left, Forward & Back, Arm Turns, Star Right/Left. These four basics are used in big circles, line dances, contra dance, square dances, trios, and mixers. This enables the teacher to teach only four dance movement and then to use these same movements in various ways to provide a great deal of variety in dances.


Dancing For Busy People (book)

Article Type Author Publication Date Links Description
Document Cal Campbell (calcampbl@gmail.com) 2003 Book

This book is an excellent resource for someone planning a party night or beginner dance. “Dancing for Busy People” is a collection of over 400 dances using easy to teach dance movements. Most dances use only walking movements based on commonly used square dance terminology. Only 25 basics are used. The same basics are used for contra dances, trios, quadrilles, Sicilian circles, mescolanzas and many of the round dance mixers. Some special description of footwork is necessary for the no-partner dances.


dosado.com

Article Type Owner Links Description
Resource Paul Cote (paul@hiltonaudio.com) Website

Dosado.com has a long and varied history. It has served as the URL for a series of square dance music services: Supreme Audio, then Palomino, and most recently it was purchased by Hilton Audio (Paul Cote). It contains a huge collection of the offerings of many of the square dance music producers and permits online purchase and download. The site also has a number of very useful sections, for example music for special occasions or themes such as Valentine’s Day, Christmas, or St. Patrick’s. You can find music by title, label, or artist. They also sell equipment such as speakers, microphones, and hearing enhancement systems.


musicforcallers.com

Article Type Owner Links Description
Resource CALLERLAB Music Producers Committee Website

Most of the producers of Square Dance Music have joined together to provide this combined website for music specifically produced for use in square dancing. It is an all-inclusive site that includes most of the labels in operation today. There are links to the sites of individual producers. There is also a search function that allows you to search for specific music by title, caller, or original artist, as well as pull up a list of the most recent releases. In most cases listening samples of the music are provided.


Tim Marriner’s Caller Education Page

Article Type Owner Links Description
Resource Tim Marriner Website

Tim Marriner was a CALLERLAB Accredited Caller Coach who created and published a large quantity of caller educational material over the years. Tim generously made this wealth of informative articles available for free download in PDF format. Sadly, Tim died suddenly in 2016, depriving square dancing of one of its most knowledgeable and articulate advocates.


you2candance.com

Article Type Owner Links Description
Resource Roy Gotta (you2candance@you2candance.com) Website

This site is designed to introduce non-dancers to the general world of square, round, and contra dancing. It includes demonstration videos, pointers to resources and clubs, and information about how to get started in the activity. It’s a great reference for that friend who asks you for information about dancing.


CALLERLAB Community Dance Resources

Article Type Owner Links Description
Resource Dottie Welch Website

This Dance Resource is a compilation of Beginner Party Dances, Community Dances, Contra Dances, and Traditional Square Dances. Dances are grouped by type and listed in HTML code for easy viewing. Each dance is also available to be downloaded as either a Rich Text File or a .pdf file. There are also supporting documents including a Glossary of Calls and Formation Diagrams.


WheresTheDance.com

Article Type Owner Links Description
Resource Robert Ameeti Website

This site provides a comprehensive list of upcoming special events as well as regular dances in a geographical area. You can search for dances by area, by level, or time period. You can look for clubs that dance particular programs or on particular days. You find locations and addresses. A huge collection of information about square dance events.


ceder.net

Article Type Owner Links Description
Resource Vic & Debbie Ceder (debbie@ceder.net) Website

Ceder.net is a comprehensive collection of resources related to square dancing. It includes a number of sections:

  • A database of callers and cuers
  • A database of square dance clubs
  • An extensive database of choreography examples
  • A database containing upcoming events
  • (for the above 4 databases individuals can input and update their own entries to keep them current)

  • A large repository of documents and articles related to square dancing
  • A huge database of square dance music (for historical reference, not for purchase)
  • Links and lists of other square dance resources


2017 Caller Schools

Article Type Author Publication Date Links Description
Document CALLERLAB Home Office 2017-03-15 List of 2017 Schools

This document contains a listing of Caller Schools sponsored and staffed by CALLERLAB members for 2017. This listing is provided as a service to CALLERLAB members for information. This listing does not constitute endorsement of the listed schools in preference to any that may not be listed. Only schools that are reported to us are listed. For further information, please contact the school of your choice.


Sight And Module Resolution Systems Document

Article Type Author Publication Date Links Description
Document CHOREOGRAPHIC APPLICATIONS COMMITTEE (CAC),
CALLER TRAINING COMMITTEE, and
CALLER COACH COMMITTEE
(edited by Dottie Welch)
2014-09-03 Full Document

This document is a compendium describing dozens of known systems for resolving squares, including both sight and module based approaches. The objective was to document as many systems as possible that are currently in use by experienced callers. Experienced callers can use it to discover different approaches that may help them add variety. Newer callers can use it to select a method that would work best for them as they are learning to resolve smoothly.

The goal of this project is to help callers improve their ability to present smooth and danceable choreography by increasing their knowledge of efficient and interesting resolution systems. The name “Sight and Module Resolution Systems” has been chosen to indicate that the focus is on resolution systems in which the caller first uses sight, or a combination of modules and sight, to move the dancers into a recognizable FASR and then uses one or more modules to resolve the square. Perhaps the FASR will be one where the square will be resolved by simply calling “Allemande Left”, “Right and Left Grand”, “Promenade”, or “Back Out At Home”. The intention is to document as many different systems as possible that proficient sight callers are using. We are interested in what sight callers are thinking and what their intermediate goals are as they resolve the square. The hope is that such documentation will help other callers become aware of the possibilities. Every attempt has been made to write explanations of the systems that can be understood by the average Basic or Mainstream caller. The choreographic examples are sorted by CALLERLAB program, and always begin with Basic calls. They also include examples using Mainstream, Plus, Advanced and Challenge calls. There is no intent to recommend one system over another. The aim is to increase understanding about what other callers are thinking. Brains work in different ways, so over the years callers have developed different systems for comprehending the patterns of square dancing. Hopefully, at least one of the systems documented here will be a natural fit to each caller’s individual reasoning style. Also there is a need for different systems, or adjustments within a system, to accommodate differences in the vocabulary of the dancers. Some attention is given to sight calling for the whole spectrum; from new dancers with a very limited vocabulary to Challenge dancers with an extensive vocabulary.

This is primarily a reference tool. All readers will need to be familiar with the terminology and skills discussed in the second and fourth chapters. Each of the systems discussed in the remaining chapters can be studied individually. Chapter 14 contains a huge supply of useful Get-Outs. The hope is that appropriate parts of the document will be read by new sight callers, somewhat experienced sight callers, proficient sight callers, and teachers of sight callers. The expectation is that readers will come with differing needs and will be looking for various degrees of complexity. Some will be looking for clear explanations of the “old ways” which they hear being used by many experienced callers. Others will come looking for new ideas. The knowledge that there are “new ways” or “other ways” of thinking about sight calling is the underlying motivation for compiling all of this information into one document.

Thanks go to all those who have contributed directly or indirectly to the information contained here. The development of sight calling has been a long and complex process extending back at least to the 1960s. These systems reflect innumerable hours of pawn pushing, a great many discussions between callers, and more than 50 years of wonderful dancing.


Community Dance / Party Night Resources

Article Type Author Last Update Description
Summary Barry Clasper (barry@clasper.ca) 2015-08-21

This summary page points to material useful for doing single party nights or other dances aimed at people with no prior dance training. These dances are intended to be stand-alone events held strictly for the enjoyment of the dancers on that night. They are not designed to be recruiting vehicles for MWSD clubs, although there may well be cases where such an event might pique someone’s interest in a MWSD club.

The article below lists a number of systems or repositories of material to help design single-night dances.

    CALLERLAB Dances Resource Website
    This Dance Resource is a compilation of Beginner Party Dances, Community Dances, Contra Dances, and Traditional Square Dances. Dances are grouped by type and listed in HTML code for easy viewing. Each dance is also available to be downloaded as either a Rich Text File or a .pdf file. There are also supporting documents including a Glossary of Calls and Formation Diagrams.
    ABC
    Enjoy a fun, easy beginner square dance with no experience and no commitment needed. There are three different dances. The A, B, and C dances can be experienced in any order. (This is the main difference between ABC Square Dancing and traditional “lesson-based” approaches. You can do the three beginner dances in any order.) After dancing all three dances (in any order), dancers have learned 24 square dance calls. The next step is the experienced “ABC” dance using those 24 calls. New dancers and their friends can start ABC Square Dancing at any time by dancing the individual A, B and C dances in any order.
    Lloyd Shaw Foundation
    The Lloyd Shaw Foundation is dedicated to the preservation, restoration and teaching of the folk dances of America. This site contains much reference material and music for traditional dance forms.
    Community Dance Journals
    Pointer Needed
    Country Dance and Song Society (CDSS)
    This website contains a great deal of material and references regarding Square Dancing and other related dance forms.
    Dancing For Busy People
    This book contains over 400 dances that can be taught quickly to non-dancers.