Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Newsletter Table of Contents

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


As I Saw It – Bob Osgood (book)

Article Type Author Publication Date Links Description
Document

Paul Moore (paulmoore@wildblue.net)

2017-02-05

Purchase At Amazon

This book was compiled and edited by Paul Moore. It describes the life and career of Bob Osgood, one of the founding fathers of MWSD and through that lens provides an enlightening vantage point on the evolution and growth of the square dance activity. Much of it is in Bob’s own words, taken from his own articles, notes, and recordings. A remarkable insight into a remarkable man.

Document Abstract

This is the story of Bob Osgood from his early years in New York City to his passing in Beverly Hills, CA. We get a picture of the Los Angeles area from a child’s perspective during the Depression. More importantly we see Bob discover square dancing in a small country general store in Northern Arizona and the effect that experience had on him. Later Bob was reintroduced to square dancing at a leadership conference held at the beautiful conference ground at Asilomor, near Monterey, California. These two experiences changed Bob permanently, and then he went on the change square dancing. He studied under Dr. Lloyd ‘Pappy” Shaw who inspired Bob to teach some of the first classes in the Los Angeles area. In the post WWII era, Bob started a square dance magazine, Sets in Order, which was the most widely read square dance magazine in the world. And Bob took square dancing worldwide with a series of tours to all parts of the world. Bob saw first hand the effect square dancing had on the military returning from the war and how square dancing had a profound effect on America. When the square dance activity became widespread, Bob saw the need to have callers use the same terminology when calling. Bob was the drive behind the formation of CALLERLAB, The International Association of Square Dance Callers. This book gives all readers a chance to meet a charismatic man who was dedicated to helping people have fun.


Step By Step Through Modern Square Dance History (book)

Article Type Author Publication Date Links Description
Document

Jim Mayo (jmayo329@aol.com)

2003-12-02

Purchase On Amazon

This book traces the development of Modern Western Square Dancing from its earliest origins through to the present day. Understanding the evolution of our activity can shed valuable insights for dealing with today’s issues.


Why We Should Care About On-Line Marketing

Article Type Author Publication Date Links Description
Document Claudia Littlefair (claudia.littlefair@gmail.com) 2016-10-12 On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use when shopping or looking for information, and how we can use that understanding to reach potential dancers.


Using Yard Signs to Promote Square Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Janice Cha (Janice.cha@sbcglobal.net) 2016-06-21

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes.

Read More …


Media Articles on Square Dancing

Article Type Author Last Update Description
Summary Barry Clasper 2017-04-14

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful in the promotion of square dancing. The articles are initially sorted by publication date and location of story, however you may sort on any column by clicking on the small up/down arrows in the column header. Click on the Article Title to see the article text.

This table points to 36 media articles. Last update was 22 May 2017.

Publication Date Publication Name Location Article Title Comments
1989-01-22 phili.com Philadelphia, PA Only The Dancing Is Square Reporter’s story on how square dancing wasn’t what he expected
2002-09-15 New York Times New York, NY Swing Your Partner and Try to Remember All Those Steps General article on square dancing
2007-12-10 Chicago Tribune Chicago, IL New generation of square dancers intrigued by its math concepts Students discover the puzzles and math underlying Challenge square dancing
2013-05-04 Regina Leader-Post Regina, SK Dancing the test of time History of square dancing in Saskatchewan.
2013-09-03 Fairfield Ledger Fairfield, IA The Square Dance Revival in Fairfield Square dance resurgence in Fairfield, Iowa
2014-01-01 Iowa Source Fairfield, IA Jerry Story’s Calling Profile on Jerry Story
2014-05-09 KQED News Blog Berkeley, CA Abstract Math Concepts Spring to Life at UC Square Dancing Club Student dancing at UC Berkeley
2014-07-24 Daily Xtra Ottawa, ON Allemande left, do-si-do Profile of Date Squares in Ottawa, Ontario
2014-07-24 Marin Independent Journal San Rafael, CA Square dancing club keeps twirling in San Rafael Profile of dancing at Tam Twirlers
2014-08-21 Nevada Appeal Carson City, NV A brief history of square dancing
2014-08-22 KQED News Blog Fresno, CA World’s Oldest Square Dance Caller Keeps Central Valley Dancing Profile on Ernie Kinney
2014-09-02 Comox Valley Echo Comox, BC Square dancing makes you smarter and healthier Discussion of health benefits
2014-09-07 Daily Telegram Adrian, MI Square dancing club offers family-friendly fun, fitness for all ages Discusses health and social benefits of belonging to Maple City Swingers
2014-09-07 Estevan Lifestyles Estevan, SK They love to call a good dance Discussion of health benefiits of square and round dancing
2014-09-08 Journal News Martinsburg, WV Group provides fresh take on square dancing Chronicles the story of a new club forming.
2014-09-08 Daily Courier Prescott, AZ Square-dancers try to rebuild 60-year-old club Profile of Mile-Hi Squares efforts to rebuild their club.
2014-09-14 Camarillo Acorn Camarillo, CA Square dancing is far from being square Buckles and Bows Square Dance Club is undergoing a resurgence in popularity
2014-09-14 Tallahassee Democrat Tallahassee, FL Square dance calling takes Elmer Sheffield to faraway places Profile of Elmer Sheffield and his recent trip to Japan
2015-01-22 Tullahoma News Tullahoma, TN Don’t be a square – dance! Profile of Estill Springers Square Dance Club and general info on square dancing.
2015-03-05 Newsday New York, NY Square dance legend on LI still has the moves Profile of Lee Kopman
2015-03-16 Medical News Today Loneliness and social isolation linked to early mortality Does not discuss square dancing per se but relevance is obvious
2015-03-25 Wall Street Journal New York, NY Having a Ball: Young New Yorkers Revive Old Dance Craze Contra dancing offers an inclusive atmosphere where participants can work up a sweat, do a little courting
2015-06-06 River View Observer Riverview, NJ Lord of the Square Dance Howard Richman gets Dancers Swinging Profile on Howard Richman and square dancing in New Jersey
2015-06-06 Salina Journal Salina, KS An old form of dance reaches a new generation Starts as profile of 6-year old Damien Smith who is a caller, but develops into a discussion of square dancing as a worldwide activity.
2015-10-05 Kirkland Reporter Kirkland, WA Kirkland’s square dancing club mixes hip hop, charity and pajamas for fun Article on Samena Squares and general benefits of square dancing
2016-01-01 Scan Club Newsletter San Diego, CA Dancing to Good Health Article on health benefits from a health care institution.
2016-08-15 Ventura County Star Camarillo, CA Square dancing to Maroon 5? In Thousand Oaks, that’s not square at all Article on square dance resurgence in Ventura County.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-11-29 WJON AM1240 St Cloud, MN National Square Dance Day Encourages You to Get Up and Do-Si-Do [VIDEO] Short video essay on Tom Allen and the Beaux and Belles square dance club. Good testimonials promoting the activity.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-12-07 Santa Maria Times Santa Maria, CA Square dancing returns to the Grange Hall (video included) After the death of her husband, Don, in July, Yvonne Martin needed an outlet. She belonged to a knitting group, but wanted something more, something that kept her connected with Don. She honed in on square dancing. This article includes pointers to a short video.
2017-02-21 Ukiah Daily Journal (Carol Brodsky) Ukiah, CA Swing your partner! Square dancing returns to Ukiah
This article focuses on caller Lawrence Johnstone but discusses a lot of background and history of dancing in the Bay area.
2017-02-24 Palo Alto Weekly (Patrick Condon) Palo Alto, CA Gay square dance group forms bonds among its members Article describing how all the clubs in the Bay area help to bind the local LGBTQ community together.
2017-03-29 New York Times (Gretchen Reynolds)

Denver Post (Monte Whaley)

New York, NY

Denver, CO

Walk, Stretch, or Dance?
Dancing May Be Best For the Brain

Dancing May Help Fend Off Aging in the Brain

These two articles, one from the New York Times and one from the Denver Post, discuss the results of a scientific study that indicates dancing seems to have beneficial effects for the aging brain. The actual study they refer to was published in Frontiers in Aging Neuroscience on March 16, 2017
2017-04-12 KJZZ NPR Radio (Annika Cline) Phoenix, AZ Not Your Grandpa’s Hoedown: Square-Dance Calls Get A Remix This radio piece was broadcast on NPR. It was recorded at the 44th CALLERLAB convention in Mesa, AZ in April 2017. It provides a reasonably realistic portrait of how MWSD evolved to where it is today, and finishes with comments from a new 16-year old caller explaining how she got into it and why it appeals to her. The link points to both a written transcript and an audio file of the 4-minute piece.



Health Benefits Article Posted by Ontario Square & Round Dance Federation

Article Type Author Publication Date Links Description
Document Ontario Square and Round Dance Federation February 4, 2016 Webpage

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials dealing with the topic.


174 Prospecting Ideas

Article Type Submitter Date Links Description
Idea Jim Langdon (mntndncr@gmail.com) March 2016 174 Prospecting Ideas

Timberline Toppers’ Recruiting Plan

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety of prospecting tactics. Over the years they have collected a large number of prospecting ideas and published them in the first document in the list of links. This document is part of a larger Winning Ways story which is included as the second document in the list of links.


Timberline Toppers’ Recruiting Plan

Article Type Submitter Date Story Abstract
Winning Ways Story Jim Langdon (mntndncr@gmail.com) March 2016

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they struggled to put a square on the floor. Their first execution of this plan resulted in 38 new club members. They have fine tuned their plan over the years and now believe they can develop a class of 40 or more any time they choose to put forth the effort.

Read Timberline Toppers’ Plan …
Read Timberline Toppers 174 Prospecting Ideas …


Newspaper Article: Don’t be a square – dance!

Article Type Author Publication Date Links Description
Document Tullahoma News
Thursday, January 22, 2015
Kali Bolle, LIFESTYLES EDITOR
2015-01-22 Tullahoma News Article

This article printed in the Tullahoma News provides some interesting historical background and a lot of information on the benefits and appeal of square dancing.


Using Yard Signs to Advertise

Article Type Submitter Date Links Description
Idea Dale and Cindy Bennett (dale@the-nest.us)

Janice Cha (Janice.cha@sbcglobal.net)

2015 Frontier Squares Winning Way Story

Swinging Sugar Squares Winning Ways Story

Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a little more active management, the tactic can be much more effective than you might think.

This idea was extracted from a couple of Winning Ways Stories. You can read more detail on this idea and see the context in which it was used by clicking on the links to the left


Signs Speak Volumes

Article Type Submitter Date Links Description
Idea

Document

Claudia Littlefair November, 2015 Albert Chatter Newsletter Nov 2015, pages 1-2

This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers. See the article titled “Signs Speak Volumes”.


Interview Talking Points

Article Type Author Publication Date Links Description
Document Eric Henerlau 2014 Talking Points for Interviews

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you prepare yourself for a controlled and positive experience with your interview. In fact, it’s a good idea to have some of these at your fingertips any time. You never know when someone in an elevator is going to ask you why you’re there or what’s going on in the ballrooms.


havefungetfit.org

Article Type Owner Links Description
Resource Brian Freed (webmaster@havefungetfit.org) Website

The “Have Fun Get Fit” website is a recruiting and advertising tool for some clubs in Minnesota. It contains some information about Sep 2015 classes and an advertising video.


Advertising Brochure Stressing Health Benefits

Article Type Submitter Date Links Description
Idea Jean Lander (hjlander@gmail.com) April 2015

2015-04-20 Ottonobee Brochure re Health Benefits (pdf file)

2015-04-20 Ottonobee Brochure re Health Benefits (docx file)

It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the plastic rack holders and then our members will approach doctors offices, medical centres, activity centres, health food stores, or anywhere they can find that is suitable for our display there. Hopefully one person/couple will take responsibility of one or two holders, finding a location and keeping it stocked.

I have had positive feedback from Lift Lock, Otonabee, Lindsay and Cobourg. Cobourg is waiting for a meeting to get approval. The clubs will pay for as many cards are they want.

There will be no specific locations, times, etc., on the card, as you can see.

I have had 3 quotes for printing 5000. The best price is $600 which includes tax. Holders are approx. 1.50per piece. The cards are about 3.5″ x 8″. The shelf life of the cards is long term as no dates, times etc., are given.


Dancing Makes You Smarter

Article Type Author Publication Date Links Description
Document Richard Powers 2015

Condensed Article From SRDIAA Sep 2015 Newsletter

Full Article

Full Study In New England Journal of Medicine

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square dancing is not specifically singled out, but the information presented seems to indicate that it would provide one of the highest degrees of protection. In September 2015 the Square and Round Dance Instructors Association of Alberta (SRDIAA) published a condensed version of Richard Powers’s article in its newsletter. The condensed article provides pointers both to the full Richard Power article and the subject NEJM study. Those pointers are also provided here.

Richard Powers is a full-time instructor in contemporary social dancing and dance history, Stanford University Dance Division, Department of Theater and Performance Studies. (Full bio)


Otonabee Squares – Success Starting a New Club (2009)

Article Type Submitter Date Story Abstract
Winning Ways Story Jean Lander (hjlander@gmail.com) 2015-08-03

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and recruited for the new group.

Read More …


TV Publicity

Article Type Submitter Date Story Abstract
Winning Ways Story Town Howlers – Portsmouth, RI,
For additional information visit the Town Howlers web site at www.townhowlers.com or Rick Williams at
williams@wwpdesign.com
2003-05-15

The Town Howlers have gained a lot of publicity for their club and square dancing through the use of their local cable TV company and the efforts of club member Rick Williams.

 

Read More …