Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

Article Type Author Publication Date Links Description
Document

Johnny Appleseed Club

2015-04-01

Promotional Ideas Document

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class.


NNJSDA Keynote Addresses From Roy and Betsy Gotta

Article Type Event Date Presenter Links Description
Presentation Northern New Jersey Square Dance Association Convention April 2018 Betsy and Roy Gotta (separate presentations)

DREAM (Betsy’s Keynote)

They’re in the Door (Roy’s Keynote)

Talking Up Square Dancing

At the Northern New Jersey Square Dance Association annual convention in 2018, Betsy and Roy Gotta delivered individual keynote addresses. Together, these presentations provide a wealth of insights and suggestions on how to market, recruit, and retain new dancers. Click on the links to the left to see the text of the presentations.

  1. Check out Betsy’s keynote, titled “Dream”, for an exposition on how to market and communicate with non-dancers. How can we change the way non-dancers perceive our activity? What messages do we need to communicate?
  2. Roy’s keynote is titled “They’re In The Door”. If your marketing and recruiting is successful, how do you keep them coming back? How do you build a successful club?
  3. When you get an opportunity to talk about square dancing, do you know what to say? Has a friend ever expressed curiosity? Has a reporter ever approached you? Do you have an “elevator pitch” ready? “Talking Up Square Dancing” provides guidance on how to deliver appropriate, targeted, and concise messages when an opportunity presents itself.


Restructuring El Camino Reelers Classes

Article Type Submitter Date Story Abstract
Winning Ways Story Allan Hurst (allanhurst@gmail.com) 2018-04-14

El Camino Reelers (“ECR” for short) is a club in the San Francisco area which had been experiencing a constant decline both in terms of class sizes and club membership from year to year. The club was losing money from year to year, especially on classes, but also on club nights. A number of members had died, experienced medical issues preventing them from dancing, or retired and moved out of the area. To arrest this decline the club decided on a new approach to reinvigorate their membership. The new plan involves a three track approach to recruiting and retaining dancers:

  1. Monthly “Drop-In/Fun Nights” with no experience required.
  2. A series of three partitioned blast classes, gradually taking dancers to Plus.
  3. Club nights with both blast-level and full level Plus/Advanced dancing.

This detailed 16-page document describes how they implemented this plan: how they advertised, how they recruited, how they restructured their teaching and club groups, and how they integrated new dancers into the club. It contains a wealth of insightful thinking and planning.

Read More …


Three Promotional Videos From Sweden

Article Type Author Last Update Description
Summary Barry Clasper (barry@clasper.ca) 2018-03-21

Click on the button below to see a table listing three short promotional videos posted to YouTube by Jon Hansell Nilsson from Sweden. All are under two minutes long.

Video Title (click to view video) Creator YouTube Date Description
You should probably try Square Dance too Jon Hansell Nilsson 2018-01-30 This video shows modern American Square Dance. You may see a lot of traditional clothing in this video since it was filmed at a Swedish National Convention, you may however dress the way you like when you attend a dance. The purpose of the video is for you to get a feeling for Square Dance
Try Square Dance Jon Hansell Nilsson 2018-01-30 This is modern squaredancing! 4 couples dance together in a square figure. You can attend a dance by yourself or together with a partner. As soon as you get together you will begin to make new friends!
Make Time For Square Dancing Jon Hansell Nilsson 2018-02-04 A video to market Square Dance. The benefits are many! Come as yourself, learn to dance step by step and do the most of your leisure.



CALLERLAB Square Dance Marketing Manual

Article Type Author Publication Date Links Description
Document

CALLERLAB Marketing Committee

2018-02-10

CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like the square dancer population, the number of square dance callers today is dramatically smaller than 30 years ago. For CALLERLAB to increase the population of callers, we must start by growing the population of square dancers, thereby providing more opportunities for callers to call, and developing a population base from which new callers will be recruited.

Document Abstract

It is CALLERLAB’s goal to provide square dance callers, square dancers and square dance organizations the tools they need to recruit new dancers in their local markets. This includes:
 Education about marketing fundamentals, which will provide a review of the many things you need to consider about our activity when you begin marketing square dancing.
 Accurate research about the state of our current activity and an understanding of the general public’s image and awareness of our activity.
 Defined marketing strategy elements and exercises for groups to determine target demographics, benefits sought by each target demographic, analysis of our product versus products we compete with, a list of our marketing challenges, and a position statement.

Brand management tactics.
A large list of marketing tactics with “How To” instructions for each.
 Collateral marketing material to support specific tactics.
 Recommendations.
 Case studies to demonstrate successes that are repeatable.
 Fundraising ideas. Face-to-face training programs to assist local dance groups in their marketing efforts.


Dance Your Way To a Healthier You

Article Type Author Publication Date Links Description
Document

Spokane Area Council (spokanesquares@icloud.com)

2014-01-01

Dance Your Way To a Healthier You

This newsletter article from the Spokane Area Council website summarizes the health benefits of dancing.


Mountaineers 2017 Class

Article Type Submitter Date Story Abstract
Winning Ways Story Jim Langdon (mntndncr@gmail.com) 2017-12-08

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire program. The main emphasis was to set up a committee of 5 couples to divide the work. We also had expectations that the Club Members were to actively pursue new dancers. Our goal was to collect 100 names and end up with 20 new members.

Read More …


Rocky Mountain Recruiting Plan

Article Type Author Publication Date Links Description
Document

CALLERLAB Marketing Committee (callerlab@aol.com)

2017-12-14

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Report. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article details the general plan and includes a description of one successful execution.


ARTS Letter Containing Promotional Materials (Aug 2017)

Article Type Author Publication Date Links Description
Document

The ARTS (directorarts@aol.com)

2017-08-06

Class Promotional Materials

This letter from the ARTS organization contains promotional materials and plans useful to clubs planning to start a new class.


Small Town Club Has 5 Squares of Beginners

Article Type Submitter Date Story Abstract
Winning Ways Story Tom Kahnert (tom@teamtomandjo.com) 2018-08-21

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about 22,000. Despite this relatively small population to draw from, this club has a very successful beginner program with 40 paid-up new dancers. How exactly did they accomplish that?

Following are links to two documents that describe what happened. The first is an article in the Alberta Chatter newsletter. The second is the slides from a presentation Tom and Jo did at the Canadian National Convention in July 2018 where they went into a great deal more detail on how they made it work.

Newsletter Article
Presentation at Canadian National

Tom pointed out that some of the images used on the flyers and marketing materials were copyrighted and license fees were paid for their use (approx $35 each). Tom provided the following information about finding appropriate images:

Through liaising with a contact in Alberta, she reached out to another Club’s Executive Member who used these photos. Having the above numbers for each photo really helped, given that there are hundreds to look at.


PINTEREST Page With Square Dance Material

Article Type Author Publication Date Links Description
Document

Claudia Littlefair (claudia.littlefair@gmail.com)

July 2016

Alberta Chatter Article

This newsletter article describes a Pinterest board established by the Canadian Square and Round Dance Society (CSRDS) that contains material useful in the promotion of square dancing.


Effects of Cognitive Leisure Activity on Cognition in Mild Cognitive Impairment: Results of a Randomized Controlled Trial

Article Type Author Publication Date Links Description
Document

JAMDA Journal

2017-04-07

Effects of Cognitive Leisure Activity on Cognition in Mild Cognitive Impairment

This article documents a Japanese study on the effects of engaging in dance activities, or playing musical instruments, in individuals displaying symptoms of Mild Cognitive Impairment (MCI). Their overall conclusion: “Long-term cognitive leisure activity programs involving dance or playing musical instruments resulted in improvements in memory and general cognitive function”.

Objective: To test the hypothesis that a long-term, structured cognitive leisure activity program is more effective than a health education program at reducing the risk of further cognitive decline in older adults with mild cognitive impairment syndrome (MCI), a high risk for dementia.

Design: A 3-arm, single-blind randomized controlled trial.

Setting: Community.

Participants: A total of 201 Japanese adults with MCI (mean age: 76.0 years, 52% women).

Interventions: Participants were randomized into 1 of 2 cognitive leisure activity programs (60 minutes weekly for 40 weeks): dance (n = 67) and playing musical instruments (n = 67), or a health education control group (n = 67).

Measurements: Primary outcomes were memory function changes at 40 weeks. Secondary outcomes included changes in Mini-Mental State Examination and nonmemory domain (Trail Making Tests A and B) scores.

Results: At 40 weeks, the dance group showed improved memory recall scores compared with controls [mean change (SD): dance group 0.73 (1.9) vs controls 0.01 (1.9); P = .011], whereas the music group did not show an improvement compared with controls (P = .123). Both dance [mean change (SD): 0.29 (2.6); P = .026] and music groups [mean change (SD): 0.46 (2.1); P = .008] showed improved MiniMental State Examination scores compared with controls [mean change (SD): −0.36 (2.3)]. No difference in the nonmemory cognitive tests was observed.

Conclusions: Long-term cognitive leisure activity programs involving dance or playing musical instruments resulted in improvements in memory and general cognitive function compared with a health education program in older adults with MCI.



Dancing can reverse the signs of aging in the brain

Article Type Author Publication Date Links Description
Document

Medical XPress Website

YubaNet Website

2017-08-25

Medical XPress Article

YubaNet Article

This KnowledgeBase entry points to two different articles that summarize the results of the same scientific study conducted in Germany. Both articles provide links to the actual text of the study report for those who like to get into the weeds of the topic. A quote from the study author: “In this study, we show that two different types of physical exercise (dancing and endurance training) both increase the area of the brain that declines with age. In comparison, it was only dancing that lead to noticeable behavioral changes in terms of improved balance.”


Morrison Grand Squares – Zero to 60 in Two Years

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

Morrison Grand Squares in Morrison, Il went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan.

Read More …


Happy Time Squares, Lawrence KS

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members!

Read More …


Duke City Singles and Doubles – a Revival Story

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 they have 80 new members.

Read More …


Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


As I Saw It – Bob Osgood (book)

Article Type Author Publication Date Links Description
Document

Paul Moore (paulmoore@wildblue.net)

2017-02-05

Purchase At Amazon

This book was compiled and edited by Paul Moore. It describes the life and career of Bob Osgood, one of the founding fathers of MWSD and through that lens provides an enlightening vantage point on the evolution and growth of the square dance activity. Much of it is in Bob’s own words, taken from his own articles, notes, and recordings. A remarkable insight into a remarkable man.

This is the story of Bob Osgood from his early years in New York City to his passing in Beverly Hills, CA. We get a picture of the Los Angeles area from a child’s perspective during the Depression. More importantly we see Bob discover square dancing in a small country general store in Northern Arizona and the effect that experience had on him. Later Bob was reintroduced to square dancing at a leadership conference held at the beautiful conference ground at Asilomor, near Monterey, California. These two experiences changed Bob permanently, and then he went on the change square dancing. He studied under Dr. Lloyd ‘Pappy” Shaw who inspired Bob to teach some of the first classes in the Los Angeles area. In the post WWII era, Bob started a square dance magazine, Sets in Order, which was the most widely read square dance magazine in the world. And Bob took square dancing worldwide with a series of tours to all parts of the world. Bob saw first hand the effect square dancing had on the military returning from the war and how square dancing had a profound effect on America. When the square dance activity became widespread, Bob saw the need to have callers use the same terminology when calling. Bob was the drive behind the formation of CALLERLAB, The International Association of Square Dance Callers. This book gives all readers a chance to meet a charismatic man who was dedicated to helping people have fun.


Step By Step Through Modern Square Dance History (book)

Article Type Author Publication Date Links Description
Document

Jim Mayo (jmayo329@aol.com)

2003-12-02

Purchase On Amazon

This book traces the development of Modern Western Square Dancing from its earliest origins through to the present day. Understanding the evolution of our activity can shed valuable insights for dealing with today’s issues.


Why We Should Care About On-Line Marketing

Article Type Author Publication Date Links Description
Document Claudia Littlefair (claudia.littlefair@gmail.com) 2016-10-12 On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use when shopping or looking for information, and how we can use that understanding to reach potential dancers.


Using Yard Signs to Promote Square Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Janice Cha (Janice.cha@sbcglobal.net) 2016-06-21

This item contains a description of how the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes. There is also a link to the Swinging Sugar Squares Toolbox page which contains all kinds of resources such as sign templates, sample flyers, advertising strategies, and more. Click on the links below to see these resources …

Using Yard Signs Article
Toolbox Page


Media Articles on Square Dancing

Article Type Author Last Update Description
Summary Barry Clasper 2018-08-09

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful in the promotion of square dancing. The articles are initially sorted in ascending order by publication date and location of story, however you may sort on any column by clicking on the small up/down arrows in the column header. Click on the Article Title to see the article text.

This table points to 40 media articles. Last update was 14 March 2018.

# Publication Date Publication Name Location Article Title Comments
1989-01-22 phili.com Philadelphia, PA Only The Dancing Is Square Reporter’s story on how square dancing wasn’t what he expected
2002-09-15 New York Times New York, NY Swing Your Partner and Try to Remember All Those Steps General article on square dancing
2007-12-10 Chicago Tribune Chicago, IL New generation of square dancers intrigued by its math concepts Students discover the puzzles and math underlying Challenge square dancing
2013-05-04 Regina Leader-Post Regina, SK Dancing the test of time History of square dancing in Saskatchewan.
2013-09-03 Fairfield Ledger Fairfield, IA The Square Dance Revival in Fairfield Square dance resurgence in Fairfield, Iowa
2014-01-01 Iowa Source Fairfield, IA Jerry Story’s Calling Profile on Jerry Story
2014-05-09 KQED News Blog Berkeley, CA Abstract Math Concepts Spring to Life at UC Square Dancing Club Student dancing at UC Berkeley
2014-07-24 Daily Xtra Ottawa, ON Allemande left, do-si-do Profile of Date Squares in Ottawa, Ontario
2014-07-24 Marin Independent Journal San Rafael, CA Square dancing club keeps twirling in San Rafael Profile of dancing at Tam Twirlers
2014-08-21 Nevada Appeal Carson City, NV A brief history of square dancing
2014-08-22 KQED News Blog Fresno, CA World’s Oldest Square Dance Caller Keeps Central Valley Dancing Profile on Ernie Kinney
2014-09-02 Comox Valley Echo Comox, BC Square dancing makes you smarter and healthier Discussion of health benefits
2014-09-07 Daily Telegram Adrian, MI Square dancing club offers family-friendly fun, fitness for all ages Discusses health and social benefits of belonging to Maple City Swingers
2014-09-07 Estevan Lifestyles Estevan, SK They love to call a good dance Discussion of health benefiits of square and round dancing
2014-09-08 Journal News Martinsburg, WV Group provides fresh take on square dancing Chronicles the story of a new club forming.
2014-09-08 Daily Courier Prescott, AZ Square-dancers try to rebuild 60-year-old club Profile of Mile-Hi Squares efforts to rebuild their club.
2014-09-14 Camarillo Acorn Camarillo, CA Square dancing is far from being square Buckles and Bows Square Dance Club is undergoing a resurgence in popularity
2014-09-14 Tallahassee Democrat Tallahassee, FL Square dance calling takes Elmer Sheffield to faraway places Profile of Elmer Sheffield and his recent trip to Japan
2015-01-22 Tullahoma News Tullahoma, TN Don’t be a square – dance! Profile of Estill Springers Square Dance Club and general info on square dancing.
2015-03-05 Newsday New York, NY Square dance legend on LI still has the moves Profile of Lee Kopman
2015-03-16 Medical News Today Loneliness and social isolation linked to early mortality Does not discuss square dancing per se but relevance is obvious
2015-03-25 Wall Street Journal New York, NY Having a Ball: Young New Yorkers Revive Old Dance Craze Contra dancing offers an inclusive atmosphere where participants can work up a sweat, do a little courting
2015-06-06 River View Observer Riverview, NJ Lord of the Square Dance Howard Richman gets Dancers Swinging Profile on Howard Richman and square dancing in New Jersey
2015-06-06 Salina Journal Salina, KS An old form of dance reaches a new generation Starts as profile of 6-year old Damien Smith who is a caller, but develops into a discussion of square dancing as a worldwide activity.
2015-10-05 Kirkland Reporter Kirkland, WA Kirkland’s square dancing club mixes hip hop, charity and pajamas for fun Article on Samena Squares and general benefits of square dancing
2015-11-01 Quartz (Bronwyn Tarr Post-doctoral Research Associate, Department of Experimental Psychology, University of Oxford) (Online News Outlet) Science says dancing with friends is good for your health Article on health benefits accruing from music and dance (not square dancing in particular, but emphasising dancing in groups).
2016-01-01 Scan Club Newsletter San Diego, CA Dancing to Good Health Article on health benefits from a health care institution.
2016-08-15 Ventura County Star Camarillo, CA Square dancing to Maroon 5? In Thousand Oaks, that’s not square at all Article on square dance resurgence in Ventura County.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-11-29 WJON AM1240 St Cloud, MN National Square Dance Day Encourages You to Get Up and Do-Si-Do [VIDEO] Short video essay on Tom Allen and the Beaux and Belles square dance club. Good testimonials promoting the activity.
2016-12-07 Santa Maria Times Santa Maria, CA Square dancing returns to the Grange Hall (video included) After the death of her husband, Don, in July, Yvonne Martin needed an outlet. She belonged to a knitting group, but wanted something more, something that kept her connected with Don. She honed in on square dancing. This article includes pointers to a short video.
2017-02-21 Ukiah Daily Journal (Carol Brodsky) Ukiah, CA Swing your partner! Square dancing returns to Ukiah
This article focuses on caller Lawrence Johnstone but discusses a lot of background and history of dancing in the Bay area.
2017-02-24 Palo Alto Weekly (Patrick Condon) Palo Alto, CA Gay square dance group forms bonds among its members Article describing how all the clubs in the Bay area help to bind the local LGBTQ community together.
2017-03-29 New York Times (Gretchen Reynolds)

Denver Post (Monte Whaley)

New York, NY

Denver, CO

Walk, Stretch, or Dance?
Dancing May Be Best For the Brain

Dancing May Help Fend Off Aging in the Brain

These two articles, one from the New York Times and one from the Denver Post, discuss the results of a scientific study that indicates dancing seems to have beneficial effects for the aging brain. The actual study they refer to was published in Frontiers in Aging Neuroscience on March 16, 2017
2017-04-12 KJZZ NPR Radio (Annika Cline) Phoenix, AZ Not Your Grandpa’s Hoedown: Square-Dance Calls Get A Remix This radio piece was broadcast on NPR. It was recorded at the 44th CALLERLAB convention in Mesa, AZ in April 2017. It provides a reasonably realistic portrait of how MWSD evolved to where it is today, and finishes with comments from a new 16-year old caller explaining how she got into it and why it appeals to her. The link points to both a written transcript and an audio file of the 4-minute piece.
2017-07-01 CBS News Palm Springs (Alexandra Pierce) Palm Springs, CA Hundreds gather to square dance this weekend in Palm Springs This page shows a TV spot plus a written transcript about the 2017 IAGSDC Convention in Palm Springs.
2017-09-18 ABC News Australia (Samantha Turnbull) Australia Forget Tinder, baby boomers say Gen Y should take up square dancing Square dancers say young Australians should be ditching their smart phones in favour of real life connections on the dance floor. More than 200 dancers converged on the northern New South Wales city of Lismore last week for the 38th annual state Square Dance Convention. Square and Round Dance Association of NSW president David Todd said part of their goal was to attract more young dancers to the pastime.
2017-10-06 Clark County Today.com (Suzan K. Heglin) Vancouver, BC Jim Hattrick still going strong calling square dancing in Vancouver Jim Hattrick has been calling for 58 years. This piece in ClarkCountyToday.com describes his career and includes general information on square dancing and recruiting and training dancers.
2018-03-14 Northwest Boomer and Senior News (Deb Allan) Oregon Go Dancing on page 3 of the March 2018 web edition

This article, titled Go Dancing on page 3 of the March 2018 web edition, describes a successful club and dance hall in Springfield, Oregon. Of particular interest is how local clubs banded together to purchase and operate the dance hall. (You will probably need to zoom in to read the text.)

2018-03-14 The Maryville Forum (Jessika Eidson) Maryville, MO Square dancing could improve cognitive and social abilities

Square dancing is not only a lot of fun and a great form of exercise, for older (60-79) adults, it could help prevent cognitive decline. One study done by the University of Colorado found that white matter (the tissue on which messages can be send through the central nervous system) improved in integrity after 6 months of moderate, social exercise.

2018-08-09 The Denver Post (Shaban Athuman, Mark Jaffe) Denver, CO For Some Locals, It’s Hip To Be Square Dancing

This excellent article in the Denver Post does a great job of describing Modern Western Square Dancing and the current efforts of clubs in Denver to attract new members.



Health Benefits Article Posted by Ontario Square & Round Dance Federation

Article Type Author Publication Date Links Description
Document Ontario Square and Round Dance Federation February 4, 2016 Webpage

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials dealing with the topic.


174 Prospecting Ideas

Article Type Submitter Date Links Description
Idea Jim Langdon (mntndncr@gmail.com) March 2016 174 Prospecting Ideas

Timberline Toppers’ Recruiting Plan

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety of prospecting tactics. Over the years they have collected a large number of prospecting ideas and published them in the first document in the list of links. This document is part of a larger Winning Ways story which is included as the second document in the list of links.


Timberline Toppers’ Recruiting Plan

Article Type Submitter Date Story Abstract
Winning Ways Story Jim Langdon (mntndncr@gmail.com) March 2016

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they struggled to put a square on the floor. Their first execution of this plan resulted in 38 new club members. They have fine tuned their plan over the years and now believe they can develop a class of 40 or more any time they choose to put forth the effort.

Read Timberline Toppers’ Plan …
Read Timberline Toppers 174 Prospecting Ideas …


Newspaper Article: Don’t be a square – dance!

Article Type Author Publication Date Links Description
Document Tullahoma News
Thursday, January 22, 2015
Kali Bolle, LIFESTYLES EDITOR
2015-01-22 Tullahoma News Article

This article printed in the Tullahoma News provides some interesting historical background and a lot of information on the benefits and appeal of square dancing.


Using Yard Signs to Advertise

Article Type Submitter Date Links Description
Idea Dale and Cindy Bennett (dale@the-nest.us)

Janice Cha (Janice.cha@sbcglobal.net)

2015 Frontier Squares Winning Way Story

Swinging Sugar Squares Winning Ways Story

Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a little more active management, the tactic can be much more effective than you might think.

This idea was extracted from a couple of Winning Ways Stories. You can read more detail on this idea and see the context in which it was used by clicking on the links to the left


Signs Speak Volumes

Article Type Submitter Date Links Description
Idea

Document

Claudia Littlefair November, 2015 Albert Chatter Newsletter Nov 2015, pages 1-2

This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers. See the article titled “Signs Speak Volumes”.


Interview Talking Points

Article Type Author Publication Date Links Description
Document Eric Henerlau 2014 Talking Points for Interviews

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you prepare yourself for a controlled and positive experience with your interview. In fact, it’s a good idea to have some of these at your fingertips any time. You never know when someone in an elevator is going to ask you why you’re there or what’s going on in the ballrooms.


havefungetfit.org

Article Type Owner Links Description
Resource Brian Freed (webmaster@havefungetfit.org) Website

The “Have Fun Get Fit” website is a recruiting and advertising tool for some clubs in Minnesota. It contains some information about Sep 2015 classes and an advertising video.


Advertising Brochure Stressing Health Benefits

Article Type Submitter Date Links Description
Idea Jean Lander (hjlander@gmail.com) April 2015

2015-04-20 Ottonobee Brochure re Health Benefits (pdf file)

2015-04-20 Ottonobee Brochure re Health Benefits (docx file)

It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the plastic rack holders and then our members will approach doctors offices, medical centres, activity centres, health food stores, or anywhere they can find that is suitable for our display there. Hopefully one person/couple will take responsibility of one or two holders, finding a location and keeping it stocked.

I have had positive feedback from Lift Lock, Otonabee, Lindsay and Cobourg. Cobourg is waiting for a meeting to get approval. The clubs will pay for as many cards are they want.

There will be no specific locations, times, etc., on the card, as you can see.

I have had 3 quotes for printing 5000. The best price is $600 which includes tax. Holders are approx. 1.50per piece. The cards are about 3.5″ x 8″. The shelf life of the cards is long term as no dates, times etc., are given.


Dancing Makes You Smarter

Article Type Author Publication Date Links Description
Document Richard Powers 2015

Condensed Article From SRDIAA Sep 2015 Newsletter

Full Article

Full Study In New England Journal of Medicine

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square dancing is not specifically singled out, but the information presented seems to indicate that it would provide one of the highest degrees of protection. In September 2015 the Square and Round Dance Instructors Association of Alberta (SRDIAA) published a condensed version of Richard Powers’s article in its newsletter. The condensed article provides pointers both to the full Richard Power article and the subject NEJM study. Those pointers are also provided here.

Richard Powers is a full-time instructor in contemporary social dancing and dance history, Stanford University Dance Division, Department of Theater and Performance Studies. (Full bio)


Otonabee Squares – Success Starting a New Club (2009)

Article Type Submitter Date Story Abstract
Winning Ways Story Jean Lander (hjlander@gmail.com) 2015-08-03

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and recruited for the new group.

Read More …


TV Publicity

Article Type Submitter Date Story Abstract
Winning Ways Story Town Howlers – Portsmouth, RI,
For additional information visit the Town Howlers web site at www.townhowlers.com or Rick Williams at
williams@wwpdesign.com
2003-05-15

The Town Howlers have gained a lot of publicity for their club and square dancing through the use of their local cable TV company and the efforts of club member Rick Williams.

 

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