Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Newsletter Table of Contents

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


Why We Should Care About On-Line Marketing

Article Type Author Publication Date Links Description
Document Claudia Littlefair (claudia.littlefair@gmail.com) 2016-10-12 On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use when shopping or looking for information, and how we can use that understanding to reach potential dancers.


Approaching Malls With Vacant Storefronts for Demo Spaces

Article Type Submitter Date Links Description
Idea Janice Cha (Janice.cha@sbcglobal.net) Sep 18, 2016 Chicago Tribune article

Check out this article in today’s Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing people in for events. They will not be charging us to use the space. We will be hosting a new dancer dance at our local mall in October, and an intro to square dance event next January.

Our square dance club is Glenview Squares (Glenview, IL), and the mall we will be partnering with is Golf Mill Shopping Center, Niles, IL.


Using Yard Signs to Promote Square Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Janice Cha (Janice.cha@sbcglobal.net) 2016-06-21

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes.

Read More …


Media Articles on Square Dancing

Article Type Author Last Update Description
Summary Barry Clasper 2017-04-14

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful in the promotion of square dancing. The articles are initially sorted by publication date and location of story, however you may sort on any column by clicking on the small up/down arrows in the column header. Click on the Article Title to see the article text.

This table points to 36 media articles. Last update was 22 May 2017.

Publication Date Publication Name Location Article Title Comments
1989-01-22 phili.com Philadelphia, PA Only The Dancing Is Square Reporter’s story on how square dancing wasn’t what he expected
2002-09-15 New York Times New York, NY Swing Your Partner and Try to Remember All Those Steps General article on square dancing
2007-12-10 Chicago Tribune Chicago, IL New generation of square dancers intrigued by its math concepts Students discover the puzzles and math underlying Challenge square dancing
2013-05-04 Regina Leader-Post Regina, SK Dancing the test of time History of square dancing in Saskatchewan.
2013-09-03 Fairfield Ledger Fairfield, IA The Square Dance Revival in Fairfield Square dance resurgence in Fairfield, Iowa
2014-01-01 Iowa Source Fairfield, IA Jerry Story’s Calling Profile on Jerry Story
2014-05-09 KQED News Blog Berkeley, CA Abstract Math Concepts Spring to Life at UC Square Dancing Club Student dancing at UC Berkeley
2014-07-24 Daily Xtra Ottawa, ON Allemande left, do-si-do Profile of Date Squares in Ottawa, Ontario
2014-07-24 Marin Independent Journal San Rafael, CA Square dancing club keeps twirling in San Rafael Profile of dancing at Tam Twirlers
2014-08-21 Nevada Appeal Carson City, NV A brief history of square dancing
2014-08-22 KQED News Blog Fresno, CA World’s Oldest Square Dance Caller Keeps Central Valley Dancing Profile on Ernie Kinney
2014-09-02 Comox Valley Echo Comox, BC Square dancing makes you smarter and healthier Discussion of health benefits
2014-09-07 Daily Telegram Adrian, MI Square dancing club offers family-friendly fun, fitness for all ages Discusses health and social benefits of belonging to Maple City Swingers
2014-09-07 Estevan Lifestyles Estevan, SK They love to call a good dance Discussion of health benefiits of square and round dancing
2014-09-08 Journal News Martinsburg, WV Group provides fresh take on square dancing Chronicles the story of a new club forming.
2014-09-08 Daily Courier Prescott, AZ Square-dancers try to rebuild 60-year-old club Profile of Mile-Hi Squares efforts to rebuild their club.
2014-09-14 Camarillo Acorn Camarillo, CA Square dancing is far from being square Buckles and Bows Square Dance Club is undergoing a resurgence in popularity
2014-09-14 Tallahassee Democrat Tallahassee, FL Square dance calling takes Elmer Sheffield to faraway places Profile of Elmer Sheffield and his recent trip to Japan
2015-01-22 Tullahoma News Tullahoma, TN Don’t be a square – dance! Profile of Estill Springers Square Dance Club and general info on square dancing.
2015-03-05 Newsday New York, NY Square dance legend on LI still has the moves Profile of Lee Kopman
2015-03-16 Medical News Today Loneliness and social isolation linked to early mortality Does not discuss square dancing per se but relevance is obvious
2015-03-25 Wall Street Journal New York, NY Having a Ball: Young New Yorkers Revive Old Dance Craze Contra dancing offers an inclusive atmosphere where participants can work up a sweat, do a little courting
2015-06-06 River View Observer Riverview, NJ Lord of the Square Dance Howard Richman gets Dancers Swinging Profile on Howard Richman and square dancing in New Jersey
2015-06-06 Salina Journal Salina, KS An old form of dance reaches a new generation Starts as profile of 6-year old Damien Smith who is a caller, but develops into a discussion of square dancing as a worldwide activity.
2015-10-05 Kirkland Reporter Kirkland, WA Kirkland’s square dancing club mixes hip hop, charity and pajamas for fun Article on Samena Squares and general benefits of square dancing
2016-01-01 Scan Club Newsletter San Diego, CA Dancing to Good Health Article on health benefits from a health care institution.
2016-08-15 Ventura County Star Camarillo, CA Square dancing to Maroon 5? In Thousand Oaks, that’s not square at all Article on square dance resurgence in Ventura County.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-11-29 WJON AM1240 St Cloud, MN National Square Dance Day Encourages You to Get Up and Do-Si-Do [VIDEO] Short video essay on Tom Allen and the Beaux and Belles square dance club. Good testimonials promoting the activity.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-12-07 Santa Maria Times Santa Maria, CA Square dancing returns to the Grange Hall (video included) After the death of her husband, Don, in July, Yvonne Martin needed an outlet. She belonged to a knitting group, but wanted something more, something that kept her connected with Don. She honed in on square dancing. This article includes pointers to a short video.
2017-02-21 Ukiah Daily Journal (Carol Brodsky) Ukiah, CA Swing your partner! Square dancing returns to Ukiah
This article focuses on caller Lawrence Johnstone but discusses a lot of background and history of dancing in the Bay area.
2017-02-24 Palo Alto Weekly (Patrick Condon) Palo Alto, CA Gay square dance group forms bonds among its members Article describing how all the clubs in the Bay area help to bind the local LGBTQ community together.
2017-03-29 New York Times (Gretchen Reynolds)

Denver Post (Monte Whaley)

New York, NY

Denver, CO

Walk, Stretch, or Dance?
Dancing May Be Best For the Brain

Dancing May Help Fend Off Aging in the Brain

These two articles, one from the New York Times and one from the Denver Post, discuss the results of a scientific study that indicates dancing seems to have beneficial effects for the aging brain. The actual study they refer to was published in Frontiers in Aging Neuroscience on March 16, 2017
2017-04-12 KJZZ NPR Radio (Annika Cline) Phoenix, AZ Not Your Grandpa’s Hoedown: Square-Dance Calls Get A Remix This radio piece was broadcast on NPR. It was recorded at the 44th CALLERLAB convention in Mesa, AZ in April 2017. It provides a reasonably realistic portrait of how MWSD evolved to where it is today, and finishes with comments from a new 16-year old caller explaining how she got into it and why it appeals to her. The link points to both a written transcript and an audio file of the 4-minute piece.



Health Benefits Article Posted by Ontario Square & Round Dance Federation

Article Type Author Publication Date Links Description
Document Ontario Square and Round Dance Federation February 4, 2016 Webpage

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials dealing with the topic.


Rocky’s Success Story

Article Type Submitter Date Story Abstract
Winning Ways Story Doreen Guilloux (jdguil2@cciwireless.ca) March, 2016

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and they haven’t even advertised yet! Their recent President’s Report explains how their club worked together to turn things around.

Read More …


Recruitment

Article Type Author Publication Date Links Description
Document Tim Marriner 2016 Document PDF

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club.

One of the most important necessities of our activity today is the need to find prospective new dancers. Unfortunately, many current dancers have grown weary looking for new people for various reasons. Existing dancers often have hounded their neighbors and friends several times to the point of being a nuisance. There are also dancers that would prefer not to have to “angel” anyone else again, possibly due to burn out. Some members might not really want to lower their proficiency or may wish to move ahead to other forms or programs of dance, not really interested in recruitment of new dancers. If a club determines they need to host new dancer sessions, the entire club needs to understand their responsibilities to support the effort 100%. Recruitment should not be left in just the hands of the caller or the club officers.



174 Prospecting Ideas

Article Type Submitter Date Links Description
Idea Jim Langdon (mntndncr@gmail.com) March 2016 174 Prospecting Ideas

Timberline Toppers’ Recruiting Plan

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety of prospecting tactics. Over the years they have collected a large number of prospecting ideas and published them in the first document in the list of links. This document is part of a larger Winning Ways story which is included as the second document in the list of links.


Timberline Toppers’ Recruiting Plan

Article Type Submitter Date Story Abstract
Winning Ways Story Jim Langdon (mntndncr@gmail.com) March 2016

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they struggled to put a square on the floor. Their first execution of this plan resulted in 38 new club members. They have fine tuned their plan over the years and now believe they can develop a class of 40 or more any time they choose to put forth the effort.

Read Timberline Toppers’ Plan …
Read Timberline Toppers 174 Prospecting Ideas …


Health Plan Newsletter Extols Square Dancing

Article Type Author Publication Date Links Description
Document SCAN Newsletter January, 2016 SCAN Club Newsletter Article Jan2016

SCAN is a health plan that publishes a newsletter for its members. The January 2016 edition contained an article talking about the benefits of square dancing for physical, social, and cognitive health. Considering the natural interest a medical plan has in promoting the overall good health of its members, this represents a strong endorsement.


Using Yard Signs to Advertise

Article Type Submitter Date Links Description
Idea Dale and Cindy Bennett (dale@the-nest.us)

Janice Cha (Janice.cha@sbcglobal.net)

2015 Frontier Squares Winning Way Story

Swinging Sugar Squares Winning Ways Story

Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a little more active management, the tactic can be much more effective than you might think.

This idea was extracted from a couple of Winning Ways Stories. You can read more detail on this idea and see the context in which it was used by clicking on the links to the left


Operation Frontier – 2015, Milford, OH

Article Type Submitter Date Story Abstract
Winning Ways Story Dale and Cindy Bennett (dale@the-nest.us) 2015

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion. Working together as a team our club achieved the following:

  • Our marketing and advertising strategy resulted in 102 new visitors the first three weeks of lessons.
  • On the 15th week, 51 new dancers were still active.
  • On the 15th week, 11 squares were dancing – 47 new dancers were dancing with 41 Angels
Read More …


Signs Speak Volumes

Article Type Submitter Date Links Description
Idea

Document

Claudia Littlefair November, 2015 Albert Chatter Newsletter Nov 2015, pages 1-2

This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers. See the article titled “Signs Speak Volumes”.


Interview Talking Points

Article Type Author Publication Date Links Description
Document Eric Henerlau 2014 Talking Points for Interviews

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you prepare yourself for a controlled and positive experience with your interview. In fact, it’s a good idea to have some of these at your fingertips any time. You never know when someone in an elevator is going to ask you why you’re there or what’s going on in the ballrooms.


Promotional Video From Maine

Article Type Owner Links Description
Resource Dave Wilkinson Video

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining how their local clubs work, explaining the benefits and appeal of square dancing, and showing dancers having fun at dances. Production values are excellent.


havefungetfit.org

Article Type Owner Links Description
Resource Brian Freed (webmaster@havefungetfit.org) Website

The “Have Fun Get Fit” website is a recruiting and advertising tool for some clubs in Minnesota. It contains some information about Sep 2015 classes and an advertising video.


Advertising Brochure Stressing Health Benefits

Article Type Submitter Date Links Description
Idea Jean Lander (hjlander@gmail.com) April 2015

2015-04-20 Ottonobee Brochure re Health Benefits (pdf file)

2015-04-20 Ottonobee Brochure re Health Benefits (docx file)

It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the plastic rack holders and then our members will approach doctors offices, medical centres, activity centres, health food stores, or anywhere they can find that is suitable for our display there. Hopefully one person/couple will take responsibility of one or two holders, finding a location and keeping it stocked.

I have had positive feedback from Lift Lock, Otonabee, Lindsay and Cobourg. Cobourg is waiting for a meeting to get approval. The clubs will pay for as many cards are they want.

There will be no specific locations, times, etc., on the card, as you can see.

I have had 3 quotes for printing 5000. The best price is $600 which includes tax. Holders are approx. 1.50per piece. The cards are about 3.5″ x 8″. The shelf life of the cards is long term as no dates, times etc., are given.


Dancing Makes You Smarter

Article Type Author Publication Date Links Description
Document Richard Powers 2015

Condensed Article From SRDIAA Sep 2015 Newsletter

Full Article

Full Study In New England Journal of Medicine

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square dancing is not specifically singled out, but the information presented seems to indicate that it would provide one of the highest degrees of protection. In September 2015 the Square and Round Dance Instructors Association of Alberta (SRDIAA) published a condensed version of Richard Powers’s article in its newsletter. The condensed article provides pointers both to the full Richard Power article and the subject NEJM study. Those pointers are also provided here.

Richard Powers is a full-time instructor in contemporary social dancing and dance history, Stanford University Dance Division, Department of Theater and Performance Studies. (Full bio)


Otonabee Squares – Success Starting a New Club (2009)

Article Type Submitter Date Story Abstract
Winning Ways Story Jean Lander (hjlander@gmail.com) 2015-08-03

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and recruited for the new group.

Read More …


you2candance.com

Article Type Owner Links Description
Resource Roy Gotta (you2candance@you2candance.com) Website

This site is designed to introduce non-dancers to the general world of square, round, and contra dancing. It includes demonstration videos, pointers to resources and clubs, and information about how to get started in the activity. It’s a great reference for that friend who asks you for information about dancing.


WheresTheDance.com

Article Type Owner Links Description
Resource Robert Ameeti Website

This site provides a comprehensive list of upcoming special events as well as regular dances in a geographical area. You can search for dances by area, by level, or time period. You can look for clubs that dance particular programs or on particular days. You find locations and addresses. A huge collection of information about square dance events.


Rutgers Promenaders Rebuild

Article Type Submitter Date Story Abstract
Winning Ways Story Ken Robinson 2015-03-02

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline.

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No Experience Necessary Dances

Article Type Submitter Date Story Abstract
Winning Ways Story Dave Harry 2015-03-02

Report from Dave Harry describing how combining a “no experience necessary” floor with a Mainstream dance introduced 15 squares of non-dancers to our activity.

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Village Swingers Club New Recruiting

Article Type Submitter Date Story Abstract
Winning Ways Story Eva Murray 2015-07-28

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs.

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New Dancer Class (Washington State)

Article Type Submitter Date Story Abstract
Winning Ways Story Don Wood, Robert Hurst 2009-02-12

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and recruiting can be successful. Ten squares showed up on the first night!

Read More …


Ohio – Class Promotion

Article Type Submitter Date Story Abstract
Winning Ways Story (No Submitter Information) 2009-11-06

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to try to promote square dancing, recruit more new dancers for our classes in the fall, and ultimately to increase membership in our clubs. Mary Galentine agreed to chair this committee. We gave the club representatives information of when and where the first meeting was going to be held. We also sent out this information by email to dancers from all of the clubs and announced it at each of the club dances we attended for the remainder of the spring. Dancers representing eight different Central Ohio clubs attended the first committee meeting in May.

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Class In 3 Days – Four Corners Area

Article Type Submitter Date Story Abstract
Winning Ways Story Four Corners Dancers
(Colorado, New Mexico, Utah, Arizona)
2004-02-01

The Four Corners Dancers is a small square dance club. Until this year we had been holding 20 week instruction sessions, (basic-mainstream). We tried starting in September which was good. Everyone was gung-ho but then along come the 2 months of hunting seasons. And hunting being a big recreation in our area we would have several couples not attend lessons because they were hunting, or they would attend just intermittently. Through this we would usually lose some of the new dancers altogether. Then along would come the Holidays and again conflict, so we would lose a few more. By the time we finished the 20 week cycle of lessons we were lucky if we had retained 2 or 3 new dancers. Retention has always been a problem for us. A large percent of those finishing lessons were no longer dancing at the end of a year. Then we tried starting in January, with about the same results. People just got tired before the 20 week commitment was up.

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Square Dance Video Infomercial – MN

Article Type Submitter Date Story Abstract
Winning Ways Story Mike & Edie Kirsch 2004-02-28

The desire for a tape to show at square dance demos, showing the fun and excitement of Square Dancing, has developed into a 15 minute Square Dancing Infomercial in Minnesota’s Central East Region.

In previous years one of the local clubs recorded a tape each year in the studios of a local public access cable TV station. It was shot in a studio with 2 or 3 squares and no scenery. It did net a few couples each year but wasn’t really that exciting.

Knowing that a professionally done film, produced by a recording studio would be cost prohibitive they approached the regional cable access company about taping some scenes at local square dances. The company was very receptive and offered to produce a 15-minute infomercial about square dancing for a maximum of $1500.00. The final cost was $1300.00.

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Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

Article Type Submitter Date Story Abstract
Winning Ways Story Betty Knight (club president) 2003-07-06

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several weeks prior to the start of their new dancer session a written invitation was sent to former dancers inviting them to a “Come Back to Square Dancing Party”. They obtained the membership lists from three area clubs that had folded plus past membership lists of their own. They also placed ads in 3 local newspapers. The papers listed their club activities and new dancer group in their social calendar. The papers also carried a news story a couple of weeks prior to the start of their new dancer session.

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Larkspur Tam Twirlers – Invite Public

Article Type Submitter Date Story Abstract
Winning Ways Story Eric Henerlau 2003-07-19

The Larkspur Tam Twirlers, which dances during the week, periodically sponsors a Saturday night special when other clubs, are invited. These dances are typically plus level. Occasionally, the dance may be a red light/green light dance where half the tips are new dancer level.

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at no charge. A special introductory session was held 30 minutes prior to the dance, during which the caller taught some basics with the club dancers filling the floor. After the half-hour was completed the public was invited to stay and watch the square dancing. Between tips, mixers and easy lines were played with everyone invited to join in. Twenty non-dancers attended and thoroughly enjoyed themselves with several joining a new dancer session that started 3 weeks later.

The Lakespur Tam Twirlers use a multi-cycle new dancer format. The destination level is Plus.

Read More …


New Dancers – (Crosstrailers – Warren, OH)

Article Type Submitter Date Story Abstract
Winning Ways Story Margie McCummins 2004-03-30

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all the laughter and fellowship.

When we polled our new dancers to see what brought them to our lessons and squares, thirty-seven came because of a personal invite; one couple found our club on the Internet. Sixteen new dancers said they had previously seen a demo; four had seen a flyer at a fair; and four read our article in the local newspaper. However, this did not bring them to our lessons …. it was the personal invitation that brought them to lessons.

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Growth Thru Classes – Greenville, PA

Article Type Submitter Date Story Abstract
Winning Ways Story Shirley Newbrough Club Correspondent 2004-12-01

An encouraging story about a club rejuvenating itself.

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Square Dance Video – Background

Article Type Submitter Date Story Abstract
Winning Ways Story Spring Park, MN,
Dee Scott: 952-472-2987
2005-01-01

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers.

In October and November, 2003, Ken and Dee Scott took classes at the Lake Minnetonka Communications Commission TV studio in Spring Park, Minnesota and became ‘certified community television producers.’ This certification entitled them to use the LMCC studio free of cost for any TV production they wished to undertake. Being square dancers, they thought a TV show would be the perfect way to communicate the many extraordinary qualities of square dance to the public.

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Club For Classes – Only

Article Type Submitter Date Story Abstract
Winning Ways Story Boomerangs – Washington, DC Area
Becky & Hoyt Stewart, 4414 South 34th Street, Arlington, VA 22206, Phone; 703-578-0132 E-mail: beckv.hovt@verizon.net
2004-03-20

The Boomerangs is a club that is not a club. We are not a dancing club; rather we are a teaching council with multitiered classes. We exist for one purpose, to hold square dance classes.Our concept has been a combination of already tried ideas and new ideas. We are always evolving and trying to adjust to changing times.

We started with a small group of dancers and one caller who met almost on a weekly basis during the formative months. The members began with a vision and contributed their time, energy and funds to begin the council. Then we recruited additional callers and dedicated angels to help make this teaching concept a reality. We exist through the support of our local callers, angels and a very dedicated council who are the managers and administrator of our group.

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New Class Promotion, South Milwaukee, WI

Article Type Submitter Date Story Abstract
Winning Ways Story 49’ersSquare Dance Club
South Milwaukee, WI
Bernie Coulthurst, editor of the Club Leadership Journal
2003-01-01

Hard work and perseverance has paid off for the 49’ersSquare Dance Club of South Milwaukee, Wisconsin. There are 24 new dancers in their 2002-03 class. Their promotional efforts started in 1999 after not having any new dancers in 1997 or 1998.

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Gnat Boxers (Wooster, Ohio) New Class

Article Type Submitter Date Story Abstract
Winning Ways Story Gnat Boxers (Wooster, Ohio) 2002-03-27

The Gnat boxers of Wooster, Ohio have 22 members in their new dancer group for the 2002 –03 dance year. They have 4 singles, 2 men and 2 women, and 9 couples that range in age from their late 30’s to early 40’s. The destination level is plus with all the calls taught in one continuous season starting in September to mid April. This past year they had a story in the local paper with a picture of two couples with contact names listed. The club also has a float they use in area parades which gets good audience reaction. The club also does demo’s for local activities and passes out flyers, with word of mouth still the best advertisement.

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Square Dance Video – Public TV – California

Article Type Submitter Date Story Abstract
Winning Ways Story Charles Class,
Santa Clara Valley, Class@aol.com
2005-02-02

We received the following information from Mary Knoppe with information about a square dance video program made available to viewers on Public Access television in the Santa Clara Valley area of Northern California. Our first taping was on April 19, 2004. We have taped a total of 26 shows since our starting date. We tape at the Comcast studio in San Jose, Ca. On each show taping date, two 28 minute programs are taped. Shows are live tape (no post production editing).

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Recruiting Success – Square Benders (2002)

Article Type Submitter Date Story Abstract
Winning Ways Story Square Benders – Milwaukee, WI, Ruth Witt, Eric Tangmann 2003-04-24

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and 5 singles. This group of new dancers came from several sources. The club runs an ad in the local paper, beginning in June, with a number to contact for more information. The names are recorded of all those responding for later follow up. One couple invited members from their Bible Study Group and another invited people from their camping club. They lost some this past year due to health reasons, work schedule conflict and snow birds. Each year approximately 35 invitation letters are mailed.

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