CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

Why We Should Care About On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use ... Read More

Marketing On A Shoestring Budget

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that "Nobody is talking about square dancing because nobody is ... Read More

CALLERLAB Published Document Register

The following table is a register of documents that CALLERLAB has published for external distribution and usage. Each table column can be sorted by clicking on the up/down chevrons in ... Read More

CALLERLAB COVID-19 Information Page

Last Update: (EDT) CALLERLAB is working hard to keep up with the ramifications of the ongoing COVID-19 pandemic. The purpose of this page is to provide you with timely and ... Read More

Collections Of Images Related to Square Dancing

This summary article contains a table that points to a number sources for images and posters related to square dancing. They can be quite useful for marketing or creating flyers ... Read More

West Coast Square Dancing Flexible Learning Program

The West Coast Square Dancing site provides a great example of effective marketing of square dancing. It serves as a vehicle to promote several clubs in western British Columbia. In ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

NNJSDA Keynote Addresses From Roy and Betsy Gotta

At the Northern New Jersey Square Dance Association annual convention in 2018, Betsy and Roy Gotta delivered individual keynote addresses. Together, these presentations provide a wealth of insights and suggestions ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Report. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, Il went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

66th US National Keynote by Eric Henerlau

This article contains the text of a keynote address by Eric Henerlau at the 66th US National in Cincinnati in 2017. It is full of great ideas for growing square ... Read More

CALLERLAB Convention Video Recording Index

The following table contains 237 links to video recordings as of October 4, 2019. Entries are initially sorted by year and session title, but you may click on the little ... Read More

CALLERLAB Convention Audio Recording Index

The following table contains 964 links to recordings as of October 31, 2018. Entries are initially sorted by year and session title, but you may click on the up/down arrows ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion. Working together ... Read More

Larkspur Tam Twirlers – Invite Public

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at ... Read More

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Welcome to the CALLERLAB Square Dance KnowledgeBase Click on a heading in the menu bar above to navigate a major category, or click on a word in the Tag Cloud ... Read More