Restructuring El Camino Reelers Classes

Article Type Submitter Date Story Abstract
Winning Ways Story Allan Hurst (allanhurst@gmail.com) 2018-04-14

El Camino Reelers (“ECR” for short) is a club in the San Francisco area which had been experiencing a constant decline both in terms of class sizes and club membership from year to year. The club was losing money from year to year, especially on classes, but also on club nights. A number of members had died, experienced medical issues preventing them from dancing, or retired and moved out of the area. To arrest this decline the club decided on a new approach to reinvigorate their membership. The new plan involves a three track approach to recruiting and retaining dancers:

  1. Monthly “Drop-In/Fun Nights” with no experience required.
  2. A series of three partitioned blast classes, gradually taking dancers to Plus.
  3. Club nights with both blast-level and full level Plus/Advanced dancing.

This detailed 16-page document describes how they implemented this plan: how they advertised, how they recruited, how they restructured their teaching and club groups, and how they integrated new dancers into the club. It contains a wealth of insightful thinking and planning.

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