BC Westsyde Squares Recruits 29 New Dancers

Article Type Submitter Date Story Abstract
Winning Ways Story Alberta Chatter Newsletter (claudia.littlefair@gmail.com) 2017-12-20

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great information about what messages people responded to, as well as an insightful discussion of the reasoning behind the design of the advertising which was a significant element in their success.

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