Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Newsletter Table of Contents

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


Bob Brundage Interviews

Article Type Author Last Update Description
Summary Barry Clasper 2017-04-14

This summary article contains a table (see below) that contains links to the interviews that Bob Brundage did with a wide variety of notable people in the square dance community. These interviews represent a huge project for which Bob was awarded the CALLERLAB Milestone award in 2012. Both audio files and written transcripts are provided. Listening to these interviews provides a unique and personal vantage point on some of the seminal developments in square dance history.

You can see the list of interviews in alphabetical order by clicking on the button below labelled “Table of Interviews”. To view the materials for a specific interview just click on the interview name in the table revealed below. The actual files reside on the website of the Square Dance Foundation of New England at http://www.sdfne.org.

Interview
Armstrong, Don: SIO Hall of Fame
Bailey, Hillie: SDFNE Hall of Fame
Baird, Pancho & Marie
Baker, Clark: SDFNE Hall of Fame
Bates, Red
Belanger, Jim
Bishop, Charlie
Brodeur, Cliff
Brown, Ginger (husband Lou deceased): SDFNE Hall of Fame
Brozek, Allan
Brundage, Al & Bob (Early days)
Brundage, Al History Presentation
Brundage, Al: SIO Hall of Fame, CALLERLAB Milestone, NE Yankee Clipper, SDFNE Hall of Fame
Brundage, Bob: CALLERLAB Milestone, CALLERLAB Award of Excellence
Burdick, Cathie: SDFNE Hall of Fame
Burdick, Stan: CALLERLAB Milestone, SDFNE Hall of Fame
Campbell, Cal
Casey, Joe: NE Yankee Clipper, SDFNE Hall of Fame
Ceder, Vic & Debbie
Clark, Bryan
Cocke, Enid
Collipi, Ralph & Joan: ROUNDALAB Silver Halo, NE Yankee Clipper
Dalsemer, Bob
Davis, Bill & Bobbie: CALLERLAB Milestone
Deck, Decko CALLERLAB Milestone
Dixon, Anna Keenan: NE Yankee Clipper, SDFNE Hall of Fame
Dixon, Mil: NE Yankee Clipper, SDFNE Hall of Fame
Driver, Wade: CALLERLAB Milestone
Easterday, Irv & Betty: ROUNDALAB Silver Halo
Edelman, Larry
Egender, Herb: CALLERLAB Milestone
Flippo, Marshall: SIO Hall of Fame, CALLERLAB Milestone
Foote, Ed: CALLERLAB Milestone
Forsyth, Max
Garvey, Kip
Gilmore, Ed
Golden, Cal: SIO Hall of Fame, CALLERLAB Milestone
Goodbody, Roland
Gotta, Betsy & Roy: CALLERLAB Milestone
Greene, Patty
Greenleaf, Lisa
Griffin, Culver
Haag, Jerry: CALLERLAB Milestone
Hass, Dave: NE Yankee Clipper, SDFNE Hall of Fame
Helsel, Lee & Mary: SIO Hall of Fame, CALLERLAB Milestone
Helt, Jerry & Kathy: SIO Hall of Fame, CALLERLAB Milestone
Hendrickson, Chip
Hendron, John: SDFNE Hall of Fame
Heyman, Bill: CALLERLAB Milestone
Hilton, Jim & Dottie: CALLERLAB Milestone
Holden, Rickey
Houle, Lennie & Connie: NE Yankee Clipper, SDFNE Hall of Fame
Howell, Bob: CALLERLAB Milestone
Jennings, Larry
Johnson, Bruce: SIO Hall of Fame, CALLERLAB Milestone
Johnston, Bill
Johnston, Earl: SIO Hall of Fame, CALLERLAB Milestone, NE Yankee Clipper, SDFNE Hall of Fame
Jones, Fenton (Jonesy): SIO Hall of Fame, CALLERLAB Milestone
Jones, Jon: CALLERLAB Milestone
Juaire, Ed: SDFNE Hall of Fame
Kaltenthaler, John: CALLERLAB Milestone
Kopman, Lee: CALLERLAB Milestone
Kronenberger, Arnie: SIO Hall of Fame, CALLERLAB Milestone
Lane, Frank: SIO Hall of Fame, CALLERLAB Milestone
Laufman, Dudley
LeClair, Johnny: SIO Hall of Fame, CALLERLAB Milestone
Leger, Dick: SIO Hall of Fame, CALLERLAB Milestone, NE Yankee Clipper, SDFNE Hall of Fame
Livingston, Bob
Lovett Hall (Dave Taylor)
Luttrell, Melton: SIO Hall of Fame, CALLERLAB Milestone
Mabie, Michelle
Macey, Cem (Father Joseph Hugh Macey deceased)
Mackin, Everett
Maczko, Jim
Mallard, Martin: CALLERLAB Milestone
Marriner, Tim
Marshall, John
Matthews, Osa: CALLERLAB Milestone
Mayo, Jim: SIO Hall of Fame, CALLERLAB Milestone, NE Yankee Clipper, SDFNE Hall of Fame
McClure, Veronica
Millstone, David
Moore, Brent (wife Mickey deceased): ROUNDALAB Silver Halo
Moore, Dick & Erna
Moore, Paul
Morin, Lori
Morningstar, Glen
Morse, Wayne
Murtha, Jack: CALLERLAB Milestone
Nelson, Ron
Osgood, Bob & Becky: SIO Hall of Fame, CALLERLAB Milestone
Oxendine, Tony: CALLERLAB Milestone
Page, Nita (husband Bob deceased): SIO Hall of Fame, CALLERLAB Milestone
Page, Randy
Palmquist, Eddie & Audrey: ROUNDALAB Silver Halo
Parkes, Tony
Patton, Gardner: CALLERLAB Milestone
Peters, Bill: CALLERLAB Milestone
Piper, Dr. Ralph: CALLERLAB Milestone
Reed, Jerry
Reel, Rich
Riggs, Bob
Ritucci, Ken
Roth, Gloria Rios: CALLERLAB Milestone, SDFNE Hall of Fame
Rutty, Ed: SDFNE Hall of Fame
Sargent, Don
Schneider, Ron
SDFNE Board # 1
SDFNE Board # 2
Seastrom, Mike
Severance, Dick: NE Yankee Clipper, SDFNE Hall of Fame
Sheffield, Elmer
Shepherd, Art: CALLERLAB Milestone
Shukayr, Nasser
Smith, Nita (husband Manning deceased): SIO Hall of Fame, CALLERLAB Milestone, ROUNDALAB Silver Halo
Stevens, Al: CALLERLAB Milestone
Story, Jerry
Sweet, Ralph
Taylor, Dave: SIO Hall of Fame, CALLERLAB Milestone
Tirrell, Doc & Peg: ROUNDALAB Silver Circle
Van Antwerp, Bob: SIO Hall of Fame, CALLERLAB Milestone
Wagner, Dale
Warrick, Red
Weaver, Buddy
Wedge, Johnny: NE Yankee Clipper, SDFNE Hall of Fame
Williamson, Don
Wylie, Norma (husband Wayne deceased): ROUNDALAB Silver Halo



IAGSDC History Wiki

Article Type Owner Links Description
Resource

IAGSDC (International Association of Gay Square Dance Clubs)

Website

The IAGSDC is an umbrella organization for square dance clubs around the world that serve the LGBTQ community. Their History Wiki presents a wide range of historical information about LGBTQ square dancing, including current and past clubs, notable people, their annual Convention, the Gay Callers Association (GCA) and other affiliated organizations, as well as the evolution of the IAGSDC itself.


Country Dance and Song Society (CDSS)

Article Type Owner Links Description
Resource

Country Dance and Song Society

Website

The CDSS site contains material about a variety of country dance forms including square dancing, contra dancing, and English country dancing. In addition to historical and cultural information, there are many pointers to other resources and information.


Lloyd Shaw Foundation

Article Type Owner Links Description
Resource

Lloyd Shaw Foundation

Website

The Lloyd Shaw Foundation preserves and shares a diverse range of dance and music traditions with an inter-generational audience. We develop leadership in traditional dance and music forms, and sponsor events and scholarships to ensure their continuity. Through our archives housed at the University of Denver, and at our Dance Center in Albuquerque, NM, we retain important historical records that document the past and enable us to preserve the future of traditional American folk dance.


Square Dance History Project

Article Type Owner Links Description
Resource

Square Dance History Project

Webpage

Square dancing has been an integral part of American social life for centuries. Traditional square dance was vital for generations of Americans, especially in rural communities; in the post-World War II era, modern square dance similarly enjoyed participants numbering in the millions.

Despite its popularity, the history of square dance has not been well documented. Scores of books explain specific figures and calls, but there is no current source that offers a detailed discussion of the development of this form of American social dance. We hope this site helps to fill that need.


Sets In Order Archive

Article Type Author Publication Date Links Description
Document

Bob Osgood

1948-1985

SIO Archive Page

Click on the link to view a page pointing to digitized copies of complete editions of the Sets In Order magazine.

This page is a tribute to Bob and Becky Osgood. The Sets In Order magazines are one of their legacys that comprise in these pages the history of modern square dancing. Bob began publishing SIO in 1948 and the last issue was issued in December 1985, 444 issues.

This material is Copyright (C) by Bob Osgood, and his heirs and may not be reproduced in any form including digital transmission for commercial purposes. Short articles may be reprinted using credit: “Reprinted from [magazine] and magazine year and month. magazine should be replaced by the appropriate magazine name such as SQUARE DANCING Magazine, official magazine of The Sets in Order American Square Dance Society” or just “Sets In Order” for earlier issues. Please credit by-lined authors.


As I Saw It – Bob Osgood (book)

Article Type Author Publication Date Links Description
Document

Paul Moore (paulmoore@wildblue.net)

2017-02-05

Purchase At Amazon

This book was compiled and edited by Paul Moore. It describes the life and career of Bob Osgood, one of the founding fathers of MWSD and through that lens provides an enlightening vantage point on the evolution and growth of the square dance activity. Much of it is in Bob’s own words, taken from his own articles, notes, and recordings. A remarkable insight into a remarkable man.

Document Abstract

This is the story of Bob Osgood from his early years in New York City to his passing in Beverly Hills, CA. We get a picture of the Los Angeles area from a child’s perspective during the Depression. More importantly we see Bob discover square dancing in a small country general store in Northern Arizona and the effect that experience had on him. Later Bob was reintroduced to square dancing at a leadership conference held at the beautiful conference ground at Asilomor, near Monterey, California. These two experiences changed Bob permanently, and then he went on the change square dancing. He studied under Dr. Lloyd ‘Pappy” Shaw who inspired Bob to teach some of the first classes in the Los Angeles area. In the post WWII era, Bob started a square dance magazine, Sets in Order, which was the most widely read square dance magazine in the world. And Bob took square dancing worldwide with a series of tours to all parts of the world. Bob saw first hand the effect square dancing had on the military returning from the war and how square dancing had a profound effect on America. When the square dance activity became widespread, Bob saw the need to have callers use the same terminology when calling. Bob was the drive behind the formation of CALLERLAB, The International Association of Square Dance Callers. This book gives all readers a chance to meet a charismatic man who was dedicated to helping people have fun.


Step By Step Through Modern Square Dance History (book)

Article Type Author Publication Date Links Description
Document

Jim Mayo (jmayo329@aol.com)

2003-12-02

Purchase On Amazon

This book traces the development of Modern Western Square Dancing from its earliest origins through to the present day. Understanding the evolution of our activity can shed valuable insights for dealing with today’s issues.


Why We Should Care About On-Line Marketing

Article Type Author Publication Date Links Description
Document Claudia Littlefair (claudia.littlefair@gmail.com) 2016-10-12 On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use when shopping or looking for information, and how we can use that understanding to reach potential dancers.


Approaching Malls With Vacant Storefronts for Demo Spaces

Article Type Submitter Date Links Description
Idea Janice Cha (Janice.cha@sbcglobal.net) Sep 18, 2016 Chicago Tribune article

Check out this article in today’s Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing people in for events. They will not be charging us to use the space. We will be hosting a new dancer dance at our local mall in October, and an intro to square dance event next January.

Our square dance club is Glenview Squares (Glenview, IL), and the mall we will be partnering with is Golf Mill Shopping Center, Niles, IL.


Media Articles on Square Dancing

Article Type Author Last Update Description
Summary Barry Clasper 2017-04-14

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful in the promotion of square dancing. The articles are initially sorted by publication date and location of story, however you may sort on any column by clicking on the small up/down arrows in the column header. Click on the Article Title to see the article text.

This table points to 36 media articles. Last update was 22 May 2017.

Publication Date Publication Name Location Article Title Comments
1989-01-22 phili.com Philadelphia, PA Only The Dancing Is Square Reporter’s story on how square dancing wasn’t what he expected
2002-09-15 New York Times New York, NY Swing Your Partner and Try to Remember All Those Steps General article on square dancing
2007-12-10 Chicago Tribune Chicago, IL New generation of square dancers intrigued by its math concepts Students discover the puzzles and math underlying Challenge square dancing
2013-05-04 Regina Leader-Post Regina, SK Dancing the test of time History of square dancing in Saskatchewan.
2013-09-03 Fairfield Ledger Fairfield, IA The Square Dance Revival in Fairfield Square dance resurgence in Fairfield, Iowa
2014-01-01 Iowa Source Fairfield, IA Jerry Story’s Calling Profile on Jerry Story
2014-05-09 KQED News Blog Berkeley, CA Abstract Math Concepts Spring to Life at UC Square Dancing Club Student dancing at UC Berkeley
2014-07-24 Daily Xtra Ottawa, ON Allemande left, do-si-do Profile of Date Squares in Ottawa, Ontario
2014-07-24 Marin Independent Journal San Rafael, CA Square dancing club keeps twirling in San Rafael Profile of dancing at Tam Twirlers
2014-08-21 Nevada Appeal Carson City, NV A brief history of square dancing
2014-08-22 KQED News Blog Fresno, CA World’s Oldest Square Dance Caller Keeps Central Valley Dancing Profile on Ernie Kinney
2014-09-02 Comox Valley Echo Comox, BC Square dancing makes you smarter and healthier Discussion of health benefits
2014-09-07 Daily Telegram Adrian, MI Square dancing club offers family-friendly fun, fitness for all ages Discusses health and social benefits of belonging to Maple City Swingers
2014-09-07 Estevan Lifestyles Estevan, SK They love to call a good dance Discussion of health benefiits of square and round dancing
2014-09-08 Journal News Martinsburg, WV Group provides fresh take on square dancing Chronicles the story of a new club forming.
2014-09-08 Daily Courier Prescott, AZ Square-dancers try to rebuild 60-year-old club Profile of Mile-Hi Squares efforts to rebuild their club.
2014-09-14 Camarillo Acorn Camarillo, CA Square dancing is far from being square Buckles and Bows Square Dance Club is undergoing a resurgence in popularity
2014-09-14 Tallahassee Democrat Tallahassee, FL Square dance calling takes Elmer Sheffield to faraway places Profile of Elmer Sheffield and his recent trip to Japan
2015-01-22 Tullahoma News Tullahoma, TN Don’t be a square – dance! Profile of Estill Springers Square Dance Club and general info on square dancing.
2015-03-05 Newsday New York, NY Square dance legend on LI still has the moves Profile of Lee Kopman
2015-03-16 Medical News Today Loneliness and social isolation linked to early mortality Does not discuss square dancing per se but relevance is obvious
2015-03-25 Wall Street Journal New York, NY Having a Ball: Young New Yorkers Revive Old Dance Craze Contra dancing offers an inclusive atmosphere where participants can work up a sweat, do a little courting
2015-06-06 River View Observer Riverview, NJ Lord of the Square Dance Howard Richman gets Dancers Swinging Profile on Howard Richman and square dancing in New Jersey
2015-06-06 Salina Journal Salina, KS An old form of dance reaches a new generation Starts as profile of 6-year old Damien Smith who is a caller, but develops into a discussion of square dancing as a worldwide activity.
2015-10-05 Kirkland Reporter Kirkland, WA Kirkland’s square dancing club mixes hip hop, charity and pajamas for fun Article on Samena Squares and general benefits of square dancing
2016-01-01 Scan Club Newsletter San Diego, CA Dancing to Good Health Article on health benefits from a health care institution.
2016-08-15 Ventura County Star Camarillo, CA Square dancing to Maroon 5? In Thousand Oaks, that’s not square at all Article on square dance resurgence in Ventura County.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-11-29 WJON AM1240 St Cloud, MN National Square Dance Day Encourages You to Get Up and Do-Si-Do [VIDEO] Short video essay on Tom Allen and the Beaux and Belles square dance club. Good testimonials promoting the activity.
2016-09-27 Tuckahoe ?? Tuckahoe, VA Still Swinging Article on 50th anniversary of Tuckahoe Square Dance Club
2016-12-07 Santa Maria Times Santa Maria, CA Square dancing returns to the Grange Hall (video included) After the death of her husband, Don, in July, Yvonne Martin needed an outlet. She belonged to a knitting group, but wanted something more, something that kept her connected with Don. She honed in on square dancing. This article includes pointers to a short video.
2017-02-21 Ukiah Daily Journal (Carol Brodsky) Ukiah, CA Swing your partner! Square dancing returns to Ukiah
This article focuses on caller Lawrence Johnstone but discusses a lot of background and history of dancing in the Bay area.
2017-02-24 Palo Alto Weekly (Patrick Condon) Palo Alto, CA Gay square dance group forms bonds among its members Article describing how all the clubs in the Bay area help to bind the local LGBTQ community together.
2017-03-29 New York Times (Gretchen Reynolds)

Denver Post (Monte Whaley)

New York, NY

Denver, CO

Walk, Stretch, or Dance?
Dancing May Be Best For the Brain

Dancing May Help Fend Off Aging in the Brain

These two articles, one from the New York Times and one from the Denver Post, discuss the results of a scientific study that indicates dancing seems to have beneficial effects for the aging brain. The actual study they refer to was published in Frontiers in Aging Neuroscience on March 16, 2017
2017-04-12 KJZZ NPR Radio (Annika Cline) Phoenix, AZ Not Your Grandpa’s Hoedown: Square-Dance Calls Get A Remix This radio piece was broadcast on NPR. It was recorded at the 44th CALLERLAB convention in Mesa, AZ in April 2017. It provides a reasonably realistic portrait of how MWSD evolved to where it is today, and finishes with comments from a new 16-year old caller explaining how she got into it and why it appeals to her. The link points to both a written transcript and an audio file of the 4-minute piece.



Health Benefits Article Posted by Ontario Square & Round Dance Federation

Article Type Author Publication Date Links Description
Document Ontario Square and Round Dance Federation February 4, 2016 Webpage

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials dealing with the topic.


Rocky’s Success Story

Article Type Submitter Date Story Abstract
Winning Ways Story Doreen Guilloux (jdguil2@cciwireless.ca) March, 2016

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and they haven’t even advertised yet! Their recent President’s Report explains how their club worked together to turn things around.

Read More …


Health Plan Newsletter Extols Square Dancing

Article Type Author Publication Date Links Description
Document SCAN Newsletter January, 2016 SCAN Club Newsletter Article Jan2016

SCAN is a health plan that publishes a newsletter for its members. The January 2016 edition contained an article talking about the benefits of square dancing for physical, social, and cognitive health. Considering the natural interest a medical plan has in promoting the overall good health of its members, this represents a strong endorsement.


Newspaper Article: Don’t be a square – dance!

Article Type Author Publication Date Links Description
Document Tullahoma News
Thursday, January 22, 2015
Kali Bolle, LIFESTYLES EDITOR
2015-01-22 Tullahoma News Article

This article printed in the Tullahoma News provides some interesting historical background and a lot of information on the benefits and appeal of square dancing.


Using Yard Signs to Advertise

Article Type Submitter Date Links Description
Idea Dale and Cindy Bennett (dale@the-nest.us)

Janice Cha (Janice.cha@sbcglobal.net)

2015 Frontier Squares Winning Way Story

Swinging Sugar Squares Winning Ways Story

Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a little more active management, the tactic can be much more effective than you might think.

This idea was extracted from a couple of Winning Ways Stories. You can read more detail on this idea and see the context in which it was used by clicking on the links to the left


Operation Frontier – 2015, Milford, OH

Article Type Submitter Date Story Abstract
Winning Ways Story Dale and Cindy Bennett (dale@the-nest.us) 2015

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion. Working together as a team our club achieved the following:

  • Our marketing and advertising strategy resulted in 102 new visitors the first three weeks of lessons.
  • On the 15th week, 51 new dancers were still active.
  • On the 15th week, 11 squares were dancing – 47 new dancers were dancing with 41 Angels
Read More …


Signs Speak Volumes

Article Type Submitter Date Links Description
Idea

Document

Claudia Littlefair November, 2015 Albert Chatter Newsletter Nov 2015, pages 1-2

This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers. See the article titled “Signs Speak Volumes”.


Interview Talking Points

Article Type Author Publication Date Links Description
Document Eric Henerlau 2014 Talking Points for Interviews

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you prepare yourself for a controlled and positive experience with your interview. In fact, it’s a good idea to have some of these at your fingertips any time. You never know when someone in an elevator is going to ask you why you’re there or what’s going on in the ballrooms.


Promotional Video From Maine

Article Type Owner Links Description
Resource Dave Wilkinson Video

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining how their local clubs work, explaining the benefits and appeal of square dancing, and showing dancers having fun at dances. Production values are excellent.


havefungetfit.org

Article Type Owner Links Description
Resource Brian Freed (webmaster@havefungetfit.org) Website

The “Have Fun Get Fit” website is a recruiting and advertising tool for some clubs in Minnesota. It contains some information about Sep 2015 classes and an advertising video.


Advertising Brochure Stressing Health Benefits

Article Type Submitter Date Links Description
Idea Jean Lander (hjlander@gmail.com) April 2015

2015-04-20 Ottonobee Brochure re Health Benefits (pdf file)

2015-04-20 Ottonobee Brochure re Health Benefits (docx file)

It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the plastic rack holders and then our members will approach doctors offices, medical centres, activity centres, health food stores, or anywhere they can find that is suitable for our display there. Hopefully one person/couple will take responsibility of one or two holders, finding a location and keeping it stocked.

I have had positive feedback from Lift Lock, Otonabee, Lindsay and Cobourg. Cobourg is waiting for a meeting to get approval. The clubs will pay for as many cards are they want.

There will be no specific locations, times, etc., on the card, as you can see.

I have had 3 quotes for printing 5000. The best price is $600 which includes tax. Holders are approx. 1.50per piece. The cards are about 3.5″ x 8″. The shelf life of the cards is long term as no dates, times etc., are given.


Dancing Makes You Smarter

Article Type Author Publication Date Links Description
Document Richard Powers 2015

Condensed Article From SRDIAA Sep 2015 Newsletter

Full Article

Full Study In New England Journal of Medicine

This article by Richard Powers discusses the findings of a study published in the New England Journal of Medicine in 2003 which found that dancing offers protection against dementia. Square dancing is not specifically singled out, but the information presented seems to indicate that it would provide one of the highest degrees of protection. In September 2015 the Square and Round Dance Instructors Association of Alberta (SRDIAA) published a condensed version of Richard Powers’s article in its newsletter. The condensed article provides pointers both to the full Richard Power article and the subject NEJM study. Those pointers are also provided here.

Richard Powers is a full-time instructor in contemporary social dancing and dance history, Stanford University Dance Division, Department of Theater and Performance Studies. (Full bio)


you2candance.com

Article Type Owner Links Description
Resource Roy Gotta (you2candance@you2candance.com) Website

This site is designed to introduce non-dancers to the general world of square, round, and contra dancing. It includes demonstration videos, pointers to resources and clubs, and information about how to get started in the activity. It’s a great reference for that friend who asks you for information about dancing.


WheresTheDance.com

Article Type Owner Links Description
Resource Robert Ameeti Website

This site provides a comprehensive list of upcoming special events as well as regular dances in a geographical area. You can search for dances by area, by level, or time period. You can look for clubs that dance particular programs or on particular days. You find locations and addresses. A huge collection of information about square dance events.


ceder.net

Article Type Owner Links Description
Resource Vic & Debbie Ceder (debbie@ceder.net) Website

Ceder.net is a comprehensive collection of resources related to square dancing. It includes a number of sections:

  • A database of callers and cuers
  • A database of square dance clubs
  • An extensive database of choreography examples
  • A database containing upcoming events
  • (for the above 4 databases individuals can input and update their own entries to keep them current)

  • A large repository of documents and articles related to square dancing
  • A huge database of square dance music (for historical reference, not for purchase)
  • Links and lists of other square dance resources


Include Non-Dancer Events At Festivals and Conventions

Article Type Submitter Date Links Description
Idea Barry Clasper (barry@clasper.ca) 2015-07-28 (none)

We used to go to an annual 1-day festival. In the evening they had a non-dancer hall. We could bring non-dancing friends and they would spend a couple of hours learning a few basics while we danced in the other halls. Then we could join them and dance a couple of tips together. It made for a great introduction to our activity.

Suppose some of our national or regional conventions started to incorporate an event such as that as part of their program. Locals would have a chance to introduce their friends to our great activity.


No Experience Necessary Dances

Article Type Submitter Date Story Abstract
Winning Ways Story Dave Harry 2015-03-02

Report from Dave Harry describing how combining a “no experience necessary” floor with a Mainstream dance introduced 15 squares of non-dancers to our activity.

Read More …


Village Swingers Club New Recruiting

Article Type Submitter Date Story Abstract
Winning Ways Story Eva Murray 2015-07-28

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs.

Read More …


CALLERLAB 2015 Brainstorming Session

Article Type Submitter Date Links Description
Idea Barry Clasper (barry@clasper.ca) 2015-07-12 Brainstorming Ideas Spreadsheet (CALLERLAB 2015)

A “brainstorming” session was held during the opening session of the CALLERLAB Convention in 2015. The audience was seated at round tables with 8-10 people at a table. Each table was asked to brainstorm for 10 minutes or so on things that could be done to “improve square dancing” (however they conceived of that). Ideas were just written down by each individual as fast as they occurred to them. Each table was asked to rank their ideas and select the top 3. Then those 3 were taken to another table, which was asked to rank them.

The attached Excel spreadsheet contains those ideas. There are 441 items of information. Some are cryptic or unformed, some are well-trodden ground, but many are valuable.

The spreadsheet has three columns for categorizing the idea so you can sort the spreadsheet and group ideas together by category. There are also two rank columns: the first shows the rank assigned by the originating table, the second the rank assigned by the evaluating table. If the rank fields are blank, then the idea was not selected as one of the top 3 by the originating table.


Larkspur Tam Twirlers – Invite Public

Article Type Submitter Date Story Abstract
Winning Ways Story Eric Henerlau 2003-07-19

The Larkspur Tam Twirlers, which dances during the week, periodically sponsors a Saturday night special when other clubs, are invited. These dances are typically plus level. Occasionally, the dance may be a red light/green light dance where half the tips are new dancer level.

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at no charge. A special introductory session was held 30 minutes prior to the dance, during which the caller taught some basics with the club dancers filling the floor. After the half-hour was completed the public was invited to stay and watch the square dancing. Between tips, mixers and easy lines were played with everyone invited to join in. Twenty non-dancers attended and thoroughly enjoyed themselves with several joining a new dancer session that started 3 weeks later.

The Lakespur Tam Twirlers use a multi-cycle new dancer format. The destination level is Plus.

Read More …


Recruit Exchange Students

Article Type Submitter Date Links Description
Idea Sharon Frank 2015-03-29 (None)

Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in new social activities, especially ones that serve to introduce them to western culture. Many of these institutions have special exchange student social programs. Approaching the people coordinating such programs could generate interest in scheduling square dances for the students.


Pump Toppers

Article Type Submitter Date Links Description
Idea Bear Miller 2015-03-29 (None)

Many gas stations have advertising on top of their pumps. In many cases this space is for sale and could be used to advertise square dance lessons or events.


Marketing On A Shoestring Budget

Article Type Event Date Presenter Links Description
Presentation CALLERLAB Convention March 2014 Patrick Schwerdtfeger Video

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that “Nobody is talking about square dancing because nobody is talking about square dancing”.