Morrison Grand Squares – Zero to 60 in Two Years

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

Morrison Grand Squares in Morrison, Il went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan.

Read More …


Happy Time Squares, Lawrence KS

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members!

Read More …


Duke City Singles and Doubles – a Revival Story

Article Type Submitter Date Story Abstract
Winning Ways Story Mike Hogan (mike.hogan@cox.net) 2017-07-06

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 they have 80 new members.

Read More …


Collection Of Marketing and Recruiting Articles

Article Type Author Last Update Description
Summary Claudia Littlefair (claudia.littlefair@gmail.com) 2017-05-25

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

Read Newsletter ….

Newsletter Table of Contents

Name of Article Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……………………………..……. 2
2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4
4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6
5. Marketing On-Line ………………………………………………………………………………………………..…. 6
6. The Off-Season …………………………………………………………………………………………………..……. 7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ………………………. 12
11. Selling the “Why” ………………………..………………………………………………………………………….. 13
12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14
13. Signs Speak Volumes …………………………..………………………………………………………………….. 15
14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………… 18
17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19
18. Why Fax? ……………………………………….……………………………………………………………………..… 20
19. Marketing To Baby Boomers …………….……………………………………………………………………… 21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath ……….………. 24


Enticing New Callers

Article Type Submitter Date Story Abstract
Winning Ways Story Arlene Kaspik (amkaspik@comcast.net), Janice Cha (Janice.cha@sbcglobal.net) July 30, 2016

Here is a report from Arlene M. Kaspik about the New Callers Seminar that took place during the ILLINOIS SD CONVENTION, July 30, 2016, in Itasca. We are so incredibly thrilled by the potential new callers in our midst. Way to go, Arlene! – Janice (Illinois 2016 SD Convention co-chair). You can read the full report below.

Several callers asked me to provide a follow-up report on the new callers seminar held just prior to the Illinois State Square Dance Convention. Here it is!

For the past few years Barry Johnson and I hosted a 1 hour or 90 minute session/chat “So You Think You Might Want to Become a Caller” as part of the Illinois State Convention. We had a dream of expanding it in to a seminar that included microphone time as well as just talking about what it takes to become a caller and opportunities for caller schools. It is our belief that for the activity to continue we not only need new dancers, we need new callers as well. This year that dream became a reality.

We had absolutely no budget for the event. The room(s) were included in the convention committee’s negotiations. Other than that, the panelists donated their time and I donated the cost of reproducing a packet of information for the participants. The packet included a list of “full-fledged caller schools coming up in the next couple of months, information on formation and arrangements, basic information on CRAMS, how to find and purchase square dance music, and the usual materials found in a beginner’s packet.

Presenters were all Illinois callers who donated their time: Bob Asp, Curt Braffet, Barry Johnson and Ozzie Pearl. Our goal was to reach out to really new callers and talented dancers that we tho ugh might make good callers. Janice Cha and Bobby Poyner helped a great deal with publicity. Word of mouth and personal invitation were al so tactics in attracting attendees. I had hoped for 6 potential new callers – maybe 8. By the time convention rolled around we had 18 participants and about 75% of them had never picked up a microphone before. Exactly the audience we had hoped for and larger than I imagined in my wildest dreams.

In the morning and, for a short time after lunch, there were presentations on software and technology, music, showmanship and an introduction to choreography and resolving a square from a corner box. The bulk of the afternoon provided each participant with the opportunity to pick up a microphone, move dancers around and resolve a square. About 10 days prior to convention I received a phone call from the convention chair asking me if I was open to the idea of a “new callers open mic” from 10 until 11 am on Sunday morning. I eagerly agreed to promote the concept at the seminar. I had hoped that 5 or 6 of the attendees would sign up for a slot and I made the assumption that the presenters and I could fill in any holes in the schedule. Eleven freshly minted callers signed up to call on Sunday morning and they called to a packed room. As a matter of fact, other rooms on the same floor of the hotel came to the open mic room to steal dancers for their floor. Passers by would hear the joy and enthusiasm and poke their heads in to see what was happening. Most of them stayed to dance a bit.

Even though the information packet had some short, easy sequences for the new callers to use, they all wrote their own choreography and used it with a high success rate. Some chose to track me down to read through their choreography but most of them did not. AND they were amazing!

I could not have been more pleased with the outcome of this one-day seminar. It did exactly what we hoped it would do: Give potential new callers a taste of what it’s like to call. The workshop also attracted exactly the type of person we were hoping to reach. OK, 1 or 2 were a more seasoned but most of them were truly first time callers.

At the Illinois Callers’ Association meeting on Sunday morning, the group began a discussion of “where do we go from here” and “how do we build on this success.” Several callers agreed to mentor the attendees in their area. We are also looking at expanding this concept in 2018. More on that as it unfolds!



Using Yard Signs to Promote Square Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Janice Cha (Janice.cha@sbcglobal.net) 2016-06-21

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes.

Read More …


Rocky’s Success Story

Article Type Submitter Date Story Abstract
Winning Ways Story Doreen Guilloux (jdguil2@cciwireless.ca) March, 2016

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and they haven’t even advertised yet! Their recent President’s Report explains how their club worked together to turn things around.

Read More …


Timberline Toppers’ Recruiting Plan

Article Type Submitter Date Story Abstract
Winning Ways Story Jim Langdon (mntndncr@gmail.com) March 2016

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they struggled to put a square on the floor. Their first execution of this plan resulted in 38 new club members. They have fine tuned their plan over the years and now believe they can develop a class of 40 or more any time they choose to put forth the effort.

Read Timberline Toppers’ Plan …
Read Timberline Toppers 174 Prospecting Ideas …


Operation Frontier – 2015, Milford, OH

Article Type Submitter Date Story Abstract
Winning Ways Story Dale and Cindy Bennett (dale@the-nest.us) 2015

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion. Working together as a team our club achieved the following:

  • Our marketing and advertising strategy resulted in 102 new visitors the first three weeks of lessons.
  • On the 15th week, 51 new dancers were still active.
  • On the 15th week, 11 squares were dancing – 47 new dancers were dancing with 41 Angels
Read More …


Using The 12 Session Twice Per Week Program in Red Deer, Alberta

Article Type Submitter Date Story Abstract
Winning Ways Story Ron & Connie Morgan, RED DEER May 2015

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual 6-7 month lessons once a week, we wanted to do a 12 week, twice a week approach. Red Deer has always had lessons on a separate night than the regular dances, so our new dancers get more floor time right from the start than most other clubs who teach on their regular dance night.

Thanks to Claudia Littlefair for her permission to republish this story first published in her Alberta Chatter newsletter.

Read More …


Experience Using the Nest System in Calgary, Alberta

Article Type Submitter Date Story Abstract
Winning Ways Story Claudia Littlefair, Calgary May 2015

May 2017

The Banff Trailers Club dance every second Saturday, and have New Dancer lessons every Monday night. Each September several New Dancers would join, but due to factors such as illness, time constraints, vacations, only some were able to complete the year. The club was looking for a new way to increase their numbers, and when ‘The Nest’ idea was presented they agreed to give it a try during the 2014-15 dance year.

Thanks to Claudia Littlefair for her permission to republish these stories first published in her Alberta Chatter newsletter.

Read the original story from 2015 …

Read an update about their experience in 2017


Success Using Fast Track in Edmonton, Alberta

Article Type Submitter Date Story Abstract
Winning Ways Story Pat & Ray Duffy, EDMONTON May 2015

In 2011/2012, the Country Sunshiners promoted and started New Dancer lessons under the watchful eye of Gary Winters. However, our turnout was low and to our dismay, by Christmas most of our new dancers had disappeared. During a meeting to discuss the results it was suggested a new format might be in order as the current one had not worked and maybe a compressed time frame would be better received. At the 2012 A.G.M. the Club discussed our future and the need for new members. It was decided to initiate the FAST TRACK Program with the hope of increasing the interest in Square Dancing.

Thanks to Claudia Littlefair for her permission to republish this story first published in her Alberta Chatter newsletter.

Read more …


Otonabee Squares – Success Starting a New Club (2009)

Article Type Submitter Date Story Abstract
Winning Ways Story Jean Lander (hjlander@gmail.com) 2015-08-03

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and recruited for the new group.

Read More …


Using Square Dancing For Rehab (2004)

Article Type Submitter Date Story Abstract
Winning Ways Story Barbara Blencoe 2005

Report from Barbara Blencoe about how her square dance group and activity helped her rehabilitation from a stroke.

Read More …


Success Story Growing Classes

Article Type Submitter Date Story Abstract
Winning Ways Story Don Wood 2015-03-02

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success.

Read More …


Rutgers Promenaders Rebuild

Article Type Submitter Date Story Abstract
Winning Ways Story Ken Robinson 2015-03-02

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline.

Read More …


No Experience Necessary Dances

Article Type Submitter Date Story Abstract
Winning Ways Story Dave Harry 2015-03-02

Report from Dave Harry describing how combining a “no experience necessary” floor with a Mainstream dance introduced 15 squares of non-dancers to our activity.

Read More …


Village Swingers Club New Recruiting

Article Type Submitter Date Story Abstract
Winning Ways Story Eva Murray 2015-07-28

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs.

Read More …


New Dancer Promotion

Article Type Submitter Date Story Abstract
Winning Ways Story Bill & Marge Webb 2015-02-01

Report from Bill and Marge Webb, Brecksville Squares. They report information of actions the club took to increase the number of new dancers in the club. Very helpful information for any club looking to add new dancers.

Read More …


Fast Track To Mainstream In Iowa

Article Type Submitter Date Story Abstract
Winning Ways Story Doug & Don Sprosty, “The Calling Twins” 2008-02-16

The purpose of this article is to relate our very positive experience in early 2007 with teaching the CALLERLAB Mainstream program using the “Fast Track” (or accelerated) approach. We are writing this as we prepare our lesson plan to begin teaching in this format again in early 2008.

Read More …


New Dancer Class (Washington State)

Article Type Submitter Date Story Abstract
Winning Ways Story Don Wood, Robert Hurst 2009-02-12

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and recruiting can be successful. Ten squares showed up on the first night!

Read More …


Accelerated Learning Program for Squares (ALPS)

Article Type Submitter Date Story Abstract
Winning Ways Story Virgil Forbes 2008-03-11

The ALPS program that I have been using for the last several years is not original to me. It is an adaptation of a number of different concepts such as “Blast”, “Blitz” and “Crash Course” that have been talked about at Callerlab and other caller gatherings, in recent years. The concept: Quick equip new dancers with enough square dance vocabulary and dance skill so that they can quickly join regular club dances.

Read More …


Ohio – Class Promotion

Article Type Submitter Date Story Abstract
Winning Ways Story (No Submitter Information) 2009-11-06

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to try to promote square dancing, recruit more new dancers for our classes in the fall, and ultimately to increase membership in our clubs. Mary Galentine agreed to chair this committee. We gave the club representatives information of when and where the first meeting was going to be held. We also sent out this information by email to dancers from all of the clubs and announced it at each of the club dances we attended for the remainder of the spring. Dancers representing eight different Central Ohio clubs attended the first committee meeting in May.

Read More …


Saturday Classes (Martinez, CA)

Article Type Submitter Date Story Abstract
Winning Ways Story BSwerer@aol.com 2009-09-11

What?…a Saturday morning square dance class? Why not! People take walks, run, ride a bike, walk the dog, or go to a gym for exercise on Saturdays. Why not learn to square dance and get the same benefits and meet some great people at the same time. The Martinez Swingers of Martinez, California has joined with the Martinez Adult Education (MAE) to offer such a class. Each Saturday morning from 10:30AM to 12:30PM dancers from the Martinez Swingers, acting as “Angels”, join with the class members for the two-hour sessions.

Read More …


Success Strategy – Brecksville Squares (Ohio)

Article Type Submitter Date Story Abstract
Winning Ways Story Dennis H. Deluga 2004-01-30

A report from Dennis H. Deluga about what can be done to help a club become successful. It deals with a number of areas including leadership, communication, and outreach, that clubs must address in order to be successful.

Read More …


Class In 3 Days – Four Corners Area

Article Type Submitter Date Story Abstract
Winning Ways Story Four Corners Dancers
(Colorado, New Mexico, Utah, Arizona)
2004-02-01

The Four Corners Dancers is a small square dance club. Until this year we had been holding 20 week instruction sessions, (basic-mainstream). We tried starting in September which was good. Everyone was gung-ho but then along come the 2 months of hunting seasons. And hunting being a big recreation in our area we would have several couples not attend lessons because they were hunting, or they would attend just intermittently. Through this we would usually lose some of the new dancers altogether. Then along would come the Holidays and again conflict, so we would lose a few more. By the time we finished the 20 week cycle of lessons we were lucky if we had retained 2 or 3 new dancers. Retention has always been a problem for us. A large percent of those finishing lessons were no longer dancing at the end of a year. Then we tried starting in January, with about the same results. People just got tired before the 20 week commitment was up.

Read More …


Square Dance Video Infomercial – MN

Article Type Submitter Date Story Abstract
Winning Ways Story Mike & Edie Kirsch 2004-02-28

The desire for a tape to show at square dance demos, showing the fun and excitement of Square Dancing, has developed into a 15 minute Square Dancing Infomercial in Minnesota’s Central East Region.

In previous years one of the local clubs recorded a tape each year in the studios of a local public access cable TV station. It was shot in a studio with 2 or 3 squares and no scenery. It did net a few couples each year but wasn’t really that exciting.

Knowing that a professionally done film, produced by a recording studio would be cost prohibitive they approached the regional cable access company about taping some scenes at local square dances. The company was very receptive and offered to produce a 15-minute infomercial about square dancing for a maximum of $1500.00. The final cost was $1300.00.

Read More …


Success Strategy – Broken Wheel Squares (Kirtland, OH)

Article Type Submitter Date Story Abstract
Winning Ways Story Mike and Rose Speers at RVROSE @Earthlink.net or 28845 Serenity Lane, Wickliffe, OH 44092. 2003-10-30

The 35th Anniversary Year of the Broken Wheel Squares came at just the right time. The club was in the doldrums. It had inexperienced leadership, an aging membership and was losing its spark. To many we were just going through the motions. We had good dances, but any excitement was coming from the caller not the membership. We were losing money on about a third of our dances and were surviving by the thinnest of margins.

Read More …


Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

Article Type Submitter Date Story Abstract
Winning Ways Story Betty Knight (club president) 2003-07-06

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several weeks prior to the start of their new dancer session a written invitation was sent to former dancers inviting them to a “Come Back to Square Dancing Party”. They obtained the membership lists from three area clubs that had folded plus past membership lists of their own. They also placed ads in 3 local newspapers. The papers listed their club activities and new dancer group in their social calendar. The papers also carried a news story a couple of weeks prior to the start of their new dancer session.

Read More …


Larkspur Tam Twirlers – Invite Public

Article Type Submitter Date Story Abstract
Winning Ways Story Eric Henerlau 2003-07-19

The Larkspur Tam Twirlers, which dances during the week, periodically sponsors a Saturday night special when other clubs, are invited. These dances are typically plus level. Occasionally, the dance may be a red light/green light dance where half the tips are new dancer level.

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at no charge. A special introductory session was held 30 minutes prior to the dance, during which the caller taught some basics with the club dancers filling the floor. After the half-hour was completed the public was invited to stay and watch the square dancing. Between tips, mixers and easy lines were played with everyone invited to join in. Twenty non-dancers attended and thoroughly enjoyed themselves with several joining a new dancer session that started 3 weeks later.

The Lakespur Tam Twirlers use a multi-cycle new dancer format. The destination level is Plus.

Read More …


Dancing In Schools (Cogan Station, PA)

Article Type Submitter Date Story Abstract
Winning Ways Story Hank Lutcher may be contacted by phone at 570-435-2048 or by email at hanjan@chilitech.net 2003-09-04

For the past six years, Hank Lutcher from Cogan Station, PA has been teaching Modern Western Square Dancing six weeks each year at the Jersey Shore School District #6 Jr High School.

Hank was initially approached by one of the teachers, the son of a local square dancer. During his first visit to the school they showed him a notebook of instructions to teach Modern Western Square Dancing and a music tape but they did not know where to begin. The schools in Pennsylvania are required to teach traditional dance every two years.

Read More …


New Dancers – (Crosstrailers – Warren, OH)

Article Type Submitter Date Story Abstract
Winning Ways Story Margie McCummins 2004-03-30

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all the laughter and fellowship.

When we polled our new dancers to see what brought them to our lessons and squares, thirty-seven came because of a personal invite; one couple found our club on the Internet. Sixteen new dancers said they had previously seen a demo; four had seen a flyer at a fair; and four read our article in the local newspaper. However, this did not bring them to our lessons …. it was the personal invitation that brought them to lessons.

Read More …


Growth Thru Classes – Greenville, PA

Article Type Submitter Date Story Abstract
Winning Ways Story Shirley Newbrough Club Correspondent 2004-12-01

An encouraging story about a club rejuvenating itself.

Read More …


Square Dance Video – Background

Article Type Submitter Date Story Abstract
Winning Ways Story Spring Park, MN,
Dee Scott: 952-472-2987
2005-01-01

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers.

In October and November, 2003, Ken and Dee Scott took classes at the Lake Minnetonka Communications Commission TV studio in Spring Park, Minnesota and became ‘certified community television producers.’ This certification entitled them to use the LMCC studio free of cost for any TV production they wished to undertake. Being square dancers, they thought a TV show would be the perfect way to communicate the many extraordinary qualities of square dance to the public.

Read More …


Square Dancing in Schools – Teacher Workshop – CA

Article Type Submitter Date Story Abstract
Winning Ways Story Roger Smith & Josie Baumgartner –
Email: Rogersmith14@comcast.net or phone # 650-968-0626
2005-02-01

This report provides information from Santa Clara County, California about Teaching Square Dancing in the Classroom in a program called “Workshop for Teachers”.

Read More …


WA State Dance – 25 Years

Article Type Submitter Date Story Abstract
Winning Ways Story Eddie Harry (eharry@lrcsunited.com) 2004-10-01

This is a report from Eddie Harry with information about the 25th Anniversary of the Square Dance as the official State Dance of Washington. (10-01-2004)

Read More …


Club For Classes – Only

Article Type Submitter Date Story Abstract
Winning Ways Story Boomerangs – Washington, DC Area
Becky & Hoyt Stewart, 4414 South 34th Street, Arlington, VA 22206, Phone; 703-578-0132 E-mail: beckv.hovt@verizon.net
2004-03-20

The Boomerangs is a club that is not a club. We are not a dancing club; rather we are a teaching council with multitiered classes. We exist for one purpose, to hold square dance classes.Our concept has been a combination of already tried ideas and new ideas. We are always evolving and trying to adjust to changing times.

We started with a small group of dancers and one caller who met almost on a weekly basis during the formative months. The members began with a vision and contributed their time, energy and funds to begin the council. Then we recruited additional callers and dedicated angels to help make this teaching concept a reality. We exist through the support of our local callers, angels and a very dedicated council who are the managers and administrator of our group.

Read More …


Teen Dancing (Petaluma, CA)

Article Type Submitter Date Story Abstract
Winning Ways Story Scott Byars 2004-08-01

This is a report on teen dancers in Petaluma, CA as reported in the Press Democrat By Janet Parmer.

—–

Petaluma’s youth bop to a new beat and learn it’s fun to dance to a different tune! Aleksandra and Danielle Olivera once dreaded being dragged to square dances. Now the St. Vincent High School students are largely responsible for the dramatic increase in teenagers learning to square dance in Petaluma. They’ve lured many of their friends to the Tuesday night Adobe Squares club, and most have returned voluntarily to learn more dance steps. The Adobe Squares beginning square dance class, which meets at the Petaluma Women’s club, is anything but traditional, with teens almost outnumbering adults.

Read More …


Recruiting Success – New Zealand

Article Type Submitter Date Story Abstract
Winning Ways Story John Addison 2004-09-01

The following encouraging information from New Zealand was provided to the CALLERLAB office by Canadian Member Norm Wilcox. If you have success reports to share, please send them to the office.

Read More …


New Class Promotion, South Milwaukee, WI

Article Type Submitter Date Story Abstract
Winning Ways Story 49’ersSquare Dance Club
South Milwaukee, WI
Bernie Coulthurst, editor of the Club Leadership Journal
2003-01-01

Hard work and perseverance has paid off for the 49’ersSquare Dance Club of South Milwaukee, Wisconsin. There are 24 new dancers in their 2002-03 class. Their promotional efforts started in 1999 after not having any new dancers in 1997 or 1998.

Read More …


Winning Ways (2003/01/02) Sage Swingers

Article Type Submitter Date Story Abstract
Winning Ways Story Brunswick, ME
FoundationFL@aol.com for more information.
2003-02-01

In the various square dance magazines and web sites you can read how square dance clubs and national organizations have plans for advertising square dancing, for “improving” our public image, for altering the dance program and for growing memberships. For the SAGE Swingers in the process began with a change in philosophy. What are the club’s goals for its dancers? The Club thinks this can determine how you go about gaining and keeping new members.

The Clubs goals today are different from what they might have been five and ten years ago. For example, at SAGE Swingers some of our goals are:

  1. To help the club grow by getting more new members
  2. To make sure people are having a good time learning to dance.
  3. Insure that new members return.


Here are some of the “old” goals the club no longer strives for.

  1. The Club does not feel people need to graduate from a Mainstream program by a certain date.
  2. Classes do not have to start in September only.
  3. Learning to dance is not a race to see how quickly you can get to Plus or A-1
  4. The Club tends to downplay classic square dance clothes and make sure people know it’s optional
Read More …


Gnat Boxers (Wooster, Ohio) New Class

Article Type Submitter Date Story Abstract
Winning Ways Story Gnat Boxers (Wooster, Ohio) 2002-03-27

The Gnat boxers of Wooster, Ohio have 22 members in their new dancer group for the 2002 –03 dance year. They have 4 singles, 2 men and 2 women, and 9 couples that range in age from their late 30’s to early 40’s. The destination level is plus with all the calls taught in one continuous season starting in September to mid April. This past year they had a story in the local paper with a picture of two couples with contact names listed. The club also has a float they use in area parades which gets good audience reaction. The club also does demo’s for local activities and passes out flyers, with word of mouth still the best advertisement.

Read More …


Valley Trailers

Article Type Submitter Date Story Abstract
Winning Ways Story GNorthridge, CA
John Nash,
info@valleytrailers.org
2002-05-15

During the early 1990’s, the Valley Trailers Square Dance Club of Northridge, California had lost much of its membership from earlier years. The club had also fallen on bad times financially. The then board of directors decided that something new should be tried in order to secure the club’s future.

It was decided to try the Multi-Cycle new dancer program to see if this would bring in more revenue and class members. The President approached caller Vern Weese, who was familiar with the program, to teach the class and in September of 1994, the Multi-Cycle program was started using a 12 + 12 system through the plus program.

For the first couple of years, very little improvement was seen in membership, although starting classes four times each year did increase the overall number of new dancers. In December of 1995, Vern left the area and Mike Seastrom took over as the class instructor. At about that same time, the Multi-Cycle program started becoming profitable. However, the level of the dancers graduating at plus after only 24 weeks was not acceptable.

Read More …


Square Dance Video – Public TV – California

Article Type Submitter Date Story Abstract
Winning Ways Story Charles Class,
Santa Clara Valley, Class@aol.com
2005-02-02

We received the following information from Mary Knoppe with information about a square dance video program made available to viewers on Public Access television in the Santa Clara Valley area of Northern California. Our first taping was on April 19, 2004. We have taped a total of 26 shows since our starting date. We tape at the Comcast studio in San Jose, Ca. On each show taping date, two 28 minute programs are taped. Shows are live tape (no post production editing).

Read More …


Fun Nights – Introduce Square Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Walt Cooley, Northern California 2002-04-26

One of our members runs a local bed and breakfast which happens to be an old farm (Victorian farmhouse and a big old barn). At his suggestion, we’ve started having dances on our regular club night over at his barn about once every 6 weeks, and we invite all three of the local clubs. These have turned into a regular affair. It has become traditional that everyone dresses down a little (more jeans, even some of the ladies), and warmer (the barn is unheated), and folks bring more food. Also, in a newly forming tradition, we always have a Virginia Reel and occasionally a contra in addition to our squares. We get lots of visitors and usually have no trouble filling the barn (pretty easy, since it can only hold around 5-6 squares). This is a very old-fashioned thing– no entry fee, no minimum dance level, no club membership required, just bring something to share and come to visit and dance.

Read More …


Growth In Dallas/Ft. Worth

Article Type Submitter Date Story Abstract
Winning Ways Story Jim & Ann Short, Dallas, TX 2003-03-13

In May 2002, Jim & Ann asked to chair a “Growth Committee” for the North Texas Square and Round Dance Association. The primary direction was to try to figure out a way to turn around the declining membership in the association. They talked with callers and dancers from all over. They asked what had worked in other parts of the country. They also asked what hadn’t worked. They asked for ideas for might work. They “stole” ideas from everyone they could find. Their conclusion was that there were two basic problems: Recruiting and Lesson format.

Read More …


Accelerated New Dancer Class

Article Type Submitter Date Story Abstract
Winning Ways Story Ray Miller, Geauga County, OH 2005-03-01

This report is from the Hubs Square dance Club in Geauga County, Ohio and their caller, Ray Miller. It concerns the Hubs and their accelerated square dance class for the season 2004-05. The club started the class in October 2004 and continued through the last Monday in February 2005 with graduation on Monday March 6, 2005. Each class was three hours long and scheduled from 7 -10 PM. With the help of some very dedicated angels we were able to cover a large amount of material, using the CALLERLAB teaching list, each night and still have time for a great deal of review.

Read More …


Collected Winning Ways Stories

Article Type Submitter Date Story Abstract
Winning Ways Story Various 2015-05-12

This document is a compendium of all submitted Winning Ways stories as of May 2015.

Winning Ways Story Compendium

In addition the following PDF document serves as an index or topic organizer for the story compendium. It can help you find stories that deal with particular subject matter.

Breakdown of Winning Ways Articles-1


About Winning Ways Stories

Winning Ways stories can relate to almost any aspect of the square dance activity. They are submitted by people who have tried something and are willing to share their experience, either positive or negative, with others. Winning Ways stories contain the entire story as submitted, which may encompass many different aspects of a lengthy project.

Where appropriate, individual ideas have been extracted from the general story presented here and given their own entry, typically with an article type of “idea”. Those entries refer back to the overall story so you can understand the context in which the idea was employed. Where this has been done, links to the extracted idea articles will appear at the bottom of the Winning Ways article.

Multi-Cycle Success

Article Type Submitter Date Story Abstract
Winning Ways Story Chris Pinkham, Hillsboro, NH 2003-05-05

There is some good news for square dance clubs that want to grow. A solid solution is available to help any club willing to be smart and progressive. But the club must have people who are willing to make some fundamental changes in programming and attitudes. The Multi Cycle system offers two or more starts for new dancers each year. Clubs using this system reach more people more often. New dancers are tireless, enthusiastic recruiters and they tap into new networks of friends and associates not just once, but two or more times per year.

Read More …


TV Publicity

Article Type Submitter Date Story Abstract
Winning Ways Story Town Howlers – Portsmouth, RI,
For additional information visit the Town Howlers web site at www.townhowlers.com or Rick Williams at
williams@wwpdesign.com
2003-05-15

The Town Howlers have gained a lot of publicity for their club and square dancing through the use of their local cable TV company and the efforts of club member Rick Williams.

 

Read More …


Leadership Seminar

Article Type Submitter Date Story Abstract
Winning Ways Story Akron, OH, Tom Rudebock, Larry Cole 2003-06-08

In March 2003 the Akron Area Square and Round Dance Federation sponsored a Saturday afternoon Leadership Seminar for all member clubs and clubs from the neighboring Federations. All area callers and cuers were extended an invitation. There were 96 in attendance.

Read More …


Recruiting Success – Square Benders (2002)

Article Type Submitter Date Story Abstract
Winning Ways Story Square Benders – Milwaukee, WI, Ruth Witt, Eric Tangmann 2003-04-24

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and 5 singles. This group of new dancers came from several sources. The club runs an ad in the local paper, beginning in June, with a number to contact for more information. The names are recorded of all those responding for later follow up. One couple invited members from their Bible Study Group and another invited people from their camping club. They lost some this past year due to health reasons, work schedule conflict and snow birds. Each year approximately 35 invitation letters are mailed.

Read More …


Multi-Cycle Teaching Method

Article Type Submitter Date Story Abstract
Winning Ways Story Brooklyn, NY
Vincent Nunziato, Club President
2003-03-23

The AL e MO Squares, 150 members strong, will celebrate their 25 Anniversary in May 2003. They are holding an Anniversary Dance and through personal contact, by club members, they have invited several of the local politicians to be their guests. They run a 10 + 10 program with 27 new dancers this year. They alternate tips during the evening with those in the first group serving as angels for the newest dancers. They graduate their new dancers at Mainstream. Their new dancer sessions run from 7 to 9 PM, September through April, with a plus workshop from 9 – 10 PM. There is no set time for the plus graduation. AL e MO’s have good member participation with the new dancer sessions normally exceeding 8 squares. They charge $4.00 per session and the angels pay. A good hospitality table is an attractive addition on workshop nights

Read More …


Youth Dancing

Article Type Submitter Date Story Abstract
Winning Ways Story Hilton, NY
Mike Callahan
2003-03-13

Mike Callahan has been working with a teen group for the past year or so. It started out as a “family dance group” but has evolved into a “young-middle aged” teen group. They are lucky to get about 2 squares. The organizing couple has been frustrated by the fact that the Church Hall that we dance at is not available regularly and our group sometimes is not allowed to use the hall at the last minute. Mike suggested that they contact the local Co-operative Extension Office (4H) to see if they would be interested in sponsoring the teens as a part of 4H. Not only was the Co-operative Extension Office hugely interested, they have offered to give the group a hall every Friday night at no charge! It will also be publicized in the 4H catalogue as a part of their many programs for youth. But this is not the end of the story.

Read More …


Dancing In A Social Club

Article Type Submitter Date Story Abstract
Winning Ways Story Kittyhawk Squares
Marvin Stibich
2003-03-23

The Kittyhawk Squares are a social club that square dances and not a square dance club that socializes. We have an excellent home dance location: The Lathrem Senior Center of the Kettering Recreational Center. They help recruit and publicize our events in their bi-monthly news letter.

Read More …